Gift Item: Memory Fish Flexible Gel

The rigid, spiky hairstyles that were the predilection of 90s boy bands have a lot to answer for, giving gel perhaps a slightly dubious name. But since then, the grooming trailblazers at Fish – who have over 30 years’ experience in haircare development – have been working hard to undo both this reputation and gel’s synonymity with stiffness. The result? Memory Fish Flexible Gel, nicknamed ‘the elastic styler’. This triumph of a formulation offers strong, firm hold while also giving a very flexible and natural-looking finish – be it structured, slick or, indeed, spiky – that will stay in place throughout the day. And its creamy coconut-fruity scent is the cherry on top.