Encouraging you to wear your perfumes with Pride this year, we’re showcasing some of the houses who are partnering with LGBTQIA+ charities and communities and celebrating your true self through the power of scent – something we like to celebrate every single day of the year!
The Jean Paul Gaultier Pride collection this year features a whoop of ‘Liberty, Equality, Sexuality! Two bottles, one inclusive fragrance created for everyone: discover the limited edition Le Male and Classique Pride – a colourful statement on the Classique and Le Male navy-striped sailor tops. Jean Paul Gaultier proudly supports the LGBTQIA+ Community through AKT. This year, The Fragrance Shop is also proud to partner with the charity AKT, who supports young LGBTQ+ people across the UK who are either homeless or living in a hostile environment. TFS will be supporting AKT by donating 5p of every in-store transaction to the charity, with customers able to donate an extra 25p with any purchase of the PRIDE collection in-store.’With heady blood orange and yuzu top notes, this unisex eau de toilette marches to a beat that is resolutely modern, quirky, and free-spirited, uniting all in its wake. A proud and celebratory floral citrus fragrance enhanced with orange blossom and neroli, and a bouquet of musky and sensual blond woods.
Shay & Blue have a really great History of Pride blog, and say: ‘As a company we are restlessly focused on inclusion and celebrating YOU. Our scents are for all genders. There are no outsiders, all are welcome, always and we support everyone’s right to express themselves fully.’
Explaining why this is so important to them, and how they put their money where their mouth is, Shay & Blue continue: ‘This is why we work with Mermaids, a charity which supports gender-diverse children and young people until their 20th birthday, as well as their families and professionals involved in their care. Mermaids offers support to reduce isolation and loneliness for transgender, non-binary and gender-diverse children, improves the social skills and self-esteem of young people and children and improves awareness.We are proud to support our customers on their identity journey so a percentage of all profits from sales of our 10ml fragrances are donated to our friends at Mermaids.’
Britney Spears: It’s over a decade since pop superstar Britney launched her Fantasy fragrance, with the scent winning many more fans than simply those who happened to love Britney already. Fantasy became a global best-seller, and we happen to know a number of perfumistas who happily wear the original alongside their wardrobe of niche and high-end fragrances.
To further celebrate and support the LGBTQ community Britney’s proved herself a longtime ally and supporter of, Fantasy Pride Edition highlights the love she’s shown the community (and they’ve shown her! Particularly as part of the Free Britney campaign), and the fact she received the 2018 Vanguard Award at the 29th Annual GLAAD Media Awards in Los Angeles, which ‘…recognises media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.’
