Tory Burch

Tory Burch burst onto the fashion scene in 2004 – and since then, there’s been no holding back this American-born fashion designer, businesswoman.  (And now, fragrance dynamo…)

TORY_BURCHYou can spot Tory Burch‘s signature everywhere (and at 30 paces): colourful, splashed with prints and eclectic details. Easy-to-wear instant chic, but always with a fun twist. Classic, with a bohemian edge, if you like. And always embodying her own personal style and sensibility, Tory’s designs have struck a chord with women all over the globe.

Her collections, she explains, ‘have been inspired by everything from Chinese Terracotta warriors to Long Island gardens.’ And her native New York, which – says Tory – ‘has definitely influenced our aesthetic. Inspiration is everywhere: the energy, architecture, exhibits, street style…’

From a small boutique in Manhattan’s Nolita neighbourhood which she opened in 2004, Tory Burch has flourished into a global lifestyle brand with ready-to-wear, shoes, handbags, accessories… Today, Tory Burch has well over 100 freestanding boutiques, and you can find her label in more than 1,000 department stores and independent boutiques.

From the start, Tory was never afraid to add her stylish touch to new lifestyle categories – and in 2013, she branched out into beauty and fragrance, with Estée Lauder. (Click here for a video embodying the spirit behind her debut signature scent.)

TORY_BURCH_INGREDIENTSThe first fragrance from Tory Burch captures classic elements in unexpected ways. Feminine and tomboy. Easy and polished. Floral peony and tuberose blend with crisp citrus notes of grapefruit and neroli – anchored by earthy vetiver, which turns out to have been a must-have ingredient for Tory: her late father, Buddy Robinson, always wore vetiver. ‘That’s one of my greatest memories of him – every day he was perfectly dressed and he had a great scent.’ Another inspiration: the vintage perfume bottles, which her mother Reva Robinson collected. ‘I’d spray 10 or so of them on me at a time, as a kid…’

The whole process of creation that goes into a perfume was a revelation to her. ‘I loved going into the labs – there were scents and notes that I never thought would go in a fragrance. I was going for tomboy meets feminine, and I wanted the vetiver because not only did my father wear it, I did too and so did my brothers. Then we looked at how we could mix it with citrus and florals – I’ve always loved tuberose…’

The result of that creative process?  A bright and complex mix – unexpected, but fresh – in a super-chic glass bottle with a signature fretwork top.

So stylish. So covetable. So very, very Tory Burch


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