Offering joyous, inclusive scents inspired by personal moments of delight, and sympathetically crafted with a blend of natural and synthetic ingredients, Lizzie Brooks’ British house inspires us all…
Thursday Fragrance, a niche British perfume house, is the embodiment of one woman’s passion for scent and her journey to bottle joy. Founded by Lizzie Brooks in February 2023, this independent brand based in 
Bristol, UK, offers a unique olfactory experience that captures moments of pure delight. Lizzie’s fascination with fragrance began in her early twenties during a transformative experience on a Greek island. She recalls, ‘I was up a mountain on a Greek island and as I was walked around, crushing wild herbs and vegetation, amazing smells wafted up. It made me feel so utterly joyous that I felt high. The feeling of the sun on my skin and the beautiful sight of the sea glittering in the distance were amazing, but the element that made it so special to me was the smell. It really made the moment.’
This epiphany lay dormant for years as Lizzie pursued a career in insurance marketing. However, the desire to create fragrances never truly faded. After a particularly frustrating day at the office, Lizzie’s partner asked her what she would do if she could do anything else. Her immediate response was that she wished she had tried to become a perfumer. Realising that life is too short for regrets, Lizzie embarked on a three-year journey of learning and preparation. ‘It was too late to become classically trained,” she explains, “but I realised that there were other ways of doing it.’ This determination led to the birth of Thursday Fragrance, a brand that stands out for its unique approach to perfumery.
At the heart of Thursday Fragrance lies a simple yet profound philosophy: if one could smell happy, that’s what they should do. Lizzie’s creations are inspired by distinct moments of joy and delight, crafted to resonate with people on a personal level. ‘It’s wonderful to see that our fragrances really resonate with people, despite being created from personal moments,’ Lizzie muses. She currently offers three captivating fragrances, each a testament to Lizzie’s skill and vision as a perfumer. ‘About Thyme‘ is a sparkling, fresh composition that opens with herbaceous thyme and zesty bergamot before settling into an elegant base of vetiver, sandalwood, and tonka. This scent captures the essence of heat and sunshine, transporting the wearer to sun-drenched Mediterranean hillsides. For those seeking a more enigmatic experience, ‘Magic + Science‘ offers a deep, sweet, and spicy journey. With notes of candied peel, sour cherry, cardamom, violet, and musk, this fragrance lives up to its name, feeling indeed like magic while reminding us that it’s ‘just molecules, receptors and firing synapses.’ ‘Marzi‘ completes the initial trio with a gourmand twist. Opening with a blast of bitter almond, it evolves into a soft, pillowy deliciousness of vanilla, brown sugar, musk, and carnation. This olfactory treat is sure to satisfy even the most discerning sweet tooth.
Thursday Fragrance prides itself on being a small, independent company with a personal touch. Lizzie handles almost all aspects of the business, from creating fragrances to packing them, with occasional help from friends and her partner. This hands-on approach ensures that each bottle carries a piece of her passion and dedication. The brand’s commitment to ethics is evident in its practices. All products and materials are vegan, cruelty-free, and sustainably sourced. The packaging is recyclable, though Lizzie humorously notes that ‘you’ll need a little elbow grease to recycle the bottle.’ This attention to sustainability extends to their production methods, with small batches being created to avoid waste and maintain quality.
Thursday Fragrance embraces the natural variation that comes with using natural materials. As Lizzie explains, ‘Since we use lots of natural materials, no two batches will be exactly the same as harvests can vary.’ This approach adds a unique character to each bottle, much like a fine wine. The brand takes a balanced approach to the natural versus synthetic debate in perfumery. They use a blend of natural and synthetic materials, believing this to be the best approach for the environment, safety, and the scent itself. This pragmatic stance reflects Lizzie’s commitment to creating the best possible fragrances without compromising on ethics or quality.
In a refreshing departure from traditional marketing, Thursday Fragrance follows the niche fragrance ethos and firmly believes that fragrances should be gender-neutral. As Lizzie succinctly puts it, ‘Nice smells smell nice – that’s all there is to it.’ This inclusive approach invites all fragrance enthusiasts to explore and enjoy their scents without preconceived notions. The name ‘Thursday Fragrance’ itself is imbued with meaning. Lizzie chose it to convey the brand’s ethos, explaining, ‘It’s the best day of the week, for me. Thursday is the gateway to the weekend – it’s when you start to mentally unwind and get excited for what’s to come. Before that Friday feeling, you get that Thursday feeling.’ The name also draws on mythological associations, with Thursday being linked to Thor and Jupiter, gods associated with power, growth, and optimism.
Looking to the future, Lizzie’s vision for Thursday Fragrance is filled with excitement and potential. ‘I have a never-ending supply of joyous memories to call from, so will continue to release fragrances,’ she shares. ‘I love the feeling of connection that creating fragrance brings – that my customers and I have a shared understanding of the smell of happy. And as there are many smells of happy, I hope to be able to connect with even more people as the collection grows.’
Thursday Fragrance represents more to us than just a collection of scents; it’s a testament to following one’s passion and the transformative power of fragrance – something we’ve believed in from the get go at The Perfume Society, and the reason we began! With its unique approach to perfumery, commitment to ethics, and focus on joy, this niche British brand is set to make its mark in the world of fine fragrances. As Lizzie aptly puts it, ‘Fragrance can’t change the world, but it can change the way you feel about the world.’ And that, perhaps, is the true magic of Thursday Fragrance.
Thursday Fragrance Discovery Set
