GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.
GUESS Bella Vita celebrates the allure in the personality of the GUESS woman. This fruity floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries. The sensual side of the GUESS woman is expressed through a velvety white floral heart composed of jasmine, tuberose and vanilla orchid. A warm blend of amberwood, tonka bean, praline and fluffy musk’s creates a sweet and unforgettable trail.
A complementary counterpart to the GUESS Bella Vita franchise, a new iconic and unique fragrance joins the brand’s strong men’s fragrance pillar. The amber fougere fragrance captures the magnetic self-assuredness of the GUESS man with top and mid notes of vibrant citrus, fresh floral and intense spice, followed by a warm blend of dark woods and sensual amber for a sweet and lingering trail.
GUESS is proud to introduce a new bold and alluring fragrance for women – a new addition to the best-selling GUESS Seductive franchise. GUESS Seductive Blue for Women, a floral fruity fragrance, this energizing scent opens with vibrant notes of fresh pear, a feminine heart of velvety flower petals, and an earthy trail of sensual musk and patchouli. Introducing SEDUCTIVE NOIR, the intriguing new fragrances for women and men from GUESS. Positioned with a nod to intense and mysterious sexiness, SEDUCTIVE NOIR is the newest addition to the best-selling Seductive fragrance pillar.
Seductive Noir Women opens with fresh bergamot, sage and peony notes followed by a charming mix of floral notes including iris pallida, jasmine sambac and muguet. Vetiver from Haiti, white suede and vanilla create an exciting finish.
To complete the duo, Seductive Noir Men brings a magnetic, sexy and modern masculine energy. The fragrance is made with black pepper, juicy pomelo and nutmeg. The heart notes are lavender, orange flower and golden apple. The scent concludes with delicious tonka beans, liquid amber and sandalwood notes.
Bold additions to the best-selling GUESS Seductive franchise, these new scents emanate heat, temptation and temperature rising. GUESS Seductive Red for Women – a captivating and magnetic new fragrance full of passion, sexiness, lust and audacity.
GUESS Seductive Red for Men – a spicy and lustrous addition to the Seductive line, this strong and unmistakable masculine new fragrance has a powerful, bold and captivating freshness.


