THE NEW MAN: Issey Miyake L’Eau Majeure d’Issey

Top notes: citrus cocktail (bergamot, grapefruit)
Heart notes: salty accord
Base notes: woody complex (vibrant woods, cashmeran)

Citrus mixed with intriguingly savory, salty notes in fragrance is a continuing trend, here fusing grapefruit and bergamot with ‘sea notes’. Think of the salt as a seasoning – just as we do in cuisine – for the addition of the marine notes adds ramped-up power to ingredients, bringing every essence of their character alive and allowing for a rounded, beautifully balanced fragrance that will never overpower a room (or, indeed, the person wearing it). Driftwood smoothed and shaped by the perpetual force of waves represents strength with subtlety, adding warmth and depth, architecturally inspiring the bottle and the scent itself.

The element of water is strongly symbolic for Issey Miyake – and L’Eau Majeure echoes 1994’s iconic L’Eau d’Issey. The perfect finishing touch to a professional outfit, this would work just as well for a more relaxed weekend occasion – effortlessly modern and always reliable, a go-to in any situation. This is something the house of Issey Miyake has long excelled at in their fragrance collection, creating contemporary scents that establish style but never wear the wearer.

Issey Miyake L’Eau Majeure d’Issey £44 for 50ml eau de toilette

Try it now in The New Man Discovery Box

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