THE NEW MAN: Creed Viking


Top notes: Calabrian bergamot, Sicilian lemon, pink peppercorn
Heart notes: peppercorn, Bulgarian rose, peppermint
Base notes: Indian sandalwood, Haitian vetiver, Indian patchouli absolute, lavandin

Winner of The Fragrance Foundation 2018’s coveted Award for Best Male Fragrance, Viking captures the spirit of adventurous souls traversing far-flung shores, launching the wearer into bracingly fresh citrus top notes, perked-up by the warm tingle of freshly ground spice of pink pepper.

This interplay of cool and heat continues as peppermint and peppercorns cocoon the rose-rich heart. A remarkably tenacious dry down leaves an irresistibly woody trail, evoking grand adventures on the high seas and long ships laden with precious cargo. At times Viking feels classic – as though an undiscovered gem of a gentleman’s fragrance has been rediscovered – but this effortless stylishness, mixed with wearable modernity, is a trademark of a house who’ve been creating fragrances for an incredible 260 years.

Founded in 1760 by James Henry Creed, the story began in fine tailoring, delivering a pair of their scented leather gloves to King George III. Embodying a unique creative spirit, together with a keen inherited nose, passed from father to son through seven generations; Olivier Creed (sixth generation perfumer) was inspired to create Viking by ‘…the unwavering commitment to discovering new territory, both physically and metaphorically.’

Creed Viking £185 for 50ml eau de parfum

Try this fragrance in The New Man Discovery Box now!

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