Last night (5th September 2019) we were honoured to host an evening in Covent Garden to launch Molton Brown‘s Perfume Gallery Pop-Up.
But if you couldn’t make it, you’re invited to pop in to the pop-up anytime between now and Sunday afternoon – the intriguing venue is packed with olfactory treats and definitely worth a perfume pilgrimage, if you’re within sniffing distance of the venue on Burleigh Street, just off The Strand.
Installed in a historic townhouse, the installation showcases Molton Brown‘s very clever new fragrance profiling system, created in tandem with, trend forecasting and innovation agency The Future Laboratory. Projected onto a white circular counter (see above), you’re invited instinctively to choose from a series of images at the end of which you’ll discover which ‘psychological perfume profile’ you match.
There are dozens – and mine was spookily accurate: I am an ‘Enigmatic Provocateur’, according to my profile, which in turn suggested that I would love Russian Leather. What’s interesting is that while beautiful, this fragrance wouldn’t have been my first choice – but I’m finding it the perfect, smoky choice as the seasons (*sob*) shift. Having settled on Russian Leather as my ‘prescription’, I chose the richer, smokier, somehow sweeter eau de parfum concentration, which mellows beautifully on the skin. This so-clever profiling system will be rolled out to Molton Brown stores across the country – but you can already test it out for yourself online, here.)
Tickets for private, 30-minute Fragrance Consultations are priced £10, redeemable against purchase made on the day. (And additionally, you’ll receive three complimentary samples of eau de parfum or eau de toilette, along with an extra gift – worth £35 in all. Click here to book via Eventbrite.
There are three floors of sensory delights – don’t miss the flower installation on the landing to the top floor (above). Importantly, the pop-up also marks the unveiling of Molton Brown‘s new look, with stunning and unique resin caps for each bottle – and new eau de parfum versions of many of the existing fragrances. 27 for now, but more to come, to complete the line-up.
Creators Jérôme de Marino, Jacques Chabert, Carla Chabert and Maïa Lernout (the nose behind the new Flora Luminare fragrance) – are all celebrated, as we believe perfumers always should be; indeed they feature on a series of fabulously photographed postcards arrayed on a wall at the rear of the ground floor of the pop-up, for you to take away.
We can’t recommend too highly that you wander through the installations, to see – and smell – fragrance through a different lens.
Molton Brown Perfume Gallery, 12 Burleigh Street, London WC2E 7PX
By Jo Fairley