Launch! Launch! Launch!

We know how hard it is to shop for fragrance in a store environment – so many launches, so many counters, so little time. So enjoy this hand-picked edit of recently-unveiled fragrances, which we’re loving. (And scroll down: you’re able to try some of these in our Latest Launches 2018 Discovery Box, which is flying off the shelves…)


My, Jo Malone London have been busy: in addition to the English Fields quintet which recently landed in stores with a splash, the perfume house here transports us to India, where the flowers chosen for this Cologne Intense are woven into the country’s culture. Setting out to capture the vibrancy of an Indian flower market, Mathilde Bijaoui’s creation garlands jasmine sambac with equally exotic ylang ylang, accented by fruity, aromatic touches of marigold.
From £75 for 50ml Cologne Intense

Plum is smothered here in sumptuously smooth white chocolate for a surprisingly gourmand twist to this floral. Before gourmand-avoiders shuffle away, be reassured it’s not overtly sweet, think of it more like the ‘mouth-feel’ of creaminess amidst swathes of snowdrops and cyclamen leading to the intriguingly deep, dark heart of black tulip itself. Soft wood shavings and those curls of chocolate falls like snowflakes, quietly enveloping and harmonising the richness of the composition. Try it now in our Latest Launches 2018 Discovery Box.
£55 for 100ml eau de parfum

Everything is truly coming up roses this season, with that floral note having its fusty-dustiness blown away by utterly contemporary rosy launches. Case in point: Pure Grace appears in two new interpretations – here, a dewy, fresh rose, pirouetting alongside peony, lychee, pink musk and woods. Equally graceful is its ‘sister’ scent, Amazing Grace Nude Rose, dewy with green notes, bright with neroli and orange flower, cocooned in the warmth of sun-kissed musks and cedarwood. You can also try this in our Latest Launches 2018 Discovery Box.
£33 for 50ml eau de toilette

A tribute to modern femininity, Versace’s latest scent walks the line between strength and sensuality. The sharp tang of blackcurrant sorbet cuts through a fruity Granny Smith apple note. Icy peaches drip onto a bouquet of rose petals and imaginary wild blossoms. Dylan Blue sits in an unapologetically flamboyant flacon, dazzling with gold and emblazoned with the iconic Medusa head. The kind of good-to-be-bad bottle we love and expect from the Italian fashion house.
£52 for 30ml eau de parfum


The warming tingle of amber swirls through the cool powder of iris and violet, flecked with red ginger and brightened like sudden sunshine by the appearance of happy-making neroli. L’Eau’s floral notes somehow seem prolonged – akin to the most beautiful note of a violin’s concerto being held just that bit longer to tug at your heartstrings. Calming shadows of cedar mingle with the soul-grounding smoothness of sandalwood for a translucent woody trail you’ll love to follow.
£51.50 for 50ml eau de toilette

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