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Latest Launches: Simply sensational

Bright, fresh and modern: that’s how we’ll be seeing in February with these sensational latest launches. We’re diving into Juliette Has a Gun Not a Perfume Superdose, exploring Atelier Versace Cédrat de Diamante  and feeling thrillingly energised by Ralph Lauren Red Rush. We think you’ll love this fab five as much as we do!
ATELIER_VERSACE_CEDRAT_DE_DIAMANTEATELIER VERSACE
CÉDRAT DE DIAMANTE
The ‘Atelier Versace’ is described as ‘an experimental laboratory’, where the concept of creativity is free to reign, with six ultra-luxe scents unrestrained by budget. Here we are carried to the Mediterranean on luscious waves of long-lasting pink grapefruit and Italian lemon with every spritz. The bright sunshine notes are fanned by a verdant heart of vetiver, grounded by the most elegant cedarwood base, and beckon us to breathe deeply, dappled in bliss.£320 for 100ml eau de parfum
harrods.com

BOND_NO9_GOLD_COASTBOND NO.9
GOLD COAST
Continuing the journey through New York’s evocative and varying landscapes, this time we celebrate one of the historic neighbourhoods, shot through with a youthful vibrancy by Michel Almairac. So succulent lychee and apricot sashay up to an elegant, romantically velvet-like rose while an addictive base of vanilla and musk – usually a cosy combo – here feels filled with an electric vigour. One to wear while toasting the city that never sleeps by dancing until dawn.
£340 for 100ml eau de parfum
harrods.com
JULIETTE_HAS_A_GUN_NOT_A_PERFUME_SUPERDOSEJULIETTE HAS A GUN
NOT A PERFUME SUPERDOSE

The 2010 original was a massive success, and now this ‘Superdose’ turbo-charges it for greater lasting power. Made of a single ingredient ­– a fragrance molecule called Cetalox, often used in perfumery as a base note – that note shines, a minimalist but still characterful and sexy scent that’s clean, woody, and musky all at once. Promising ‘zero allergens’, it’s safe for anyone to snuggle up to. And oh, you’ll want to.
£130 for 100ml eau de parfum
selfridges.comPROSODY_LANTERN_REEDPROSODY
LANTERN REED

Everywhere we look (or maybe sniff), the traditional, heady style of Oriental perfumery is being brightened, freshened and modernised, and Keshen Teo’s latest creation for his all-natural Prosody fine fragrance house certainly falls into this burgeoning fresh Oriental family. Imagining a riverbank at sunset, he opens with a citrus accord, mellowing to orris, peony leaf and a touch of lemongrass, resting on a base of warm, resinous myrrh and grassy vetiver.
£135 for 50ml eau de parfum
prosodylondon.com
RALPH_LAUREN_POLO_RED_RUSH.RALPH LAUREN
POLO RED RUSH
Inspired by the ‘acceleration, elation and intensity during the very beginning of a race,’ perfumer Olivier Gillotin fuses red mandarin ‘for an impulsive, crispy start’ and then a fresh whoosh of mint ‘for its energising power.’ You can read the full interview with him on our website, but pressing the fast-forward button, red saffron zips past with orange flower, cedar adds sleekness to roasted red coffee and the smooth musky trail ensures it’s a winner.
£55 for 75ml eau de toilette
debenhams.com

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