Latest Launches: New scents galore with Armani and more!

This week’s latest launches are a joyful blaze of colour and scent. Start your journey with Orangerie Venise from Armani Privé and end it in the arms of Hugo Reversed, stopping at Hollister, Bamford and Etro on the way.ARMANI_PRIVE_ORANGERIE_VENISE.pngARMANI/PRIVÉ
Imagine yourself in ‘an enduring and blissful Italian greenhouse’, with this sunlit latest from Armani’s most exclusive scent line-up. (A Venetian greenhouse, if the name’s anything to go by.) Many fragrances built around bigarade orange, neroli and bergamot have but a fleeting life on the skin, but compounded with fresh buchu wood, cedarwood, moss and Ambroxan, Orangerie Venise is not only zesty, fruity and vibrant, but pleasingly long-lasting on summer skin.
£135 for 100ml eau de parfum
‘Ambrée lite’ is how we’d describe the second of the two new Bamford eaux de parfum, which this time carries Carole Bamford’s middle name, Gray. Richly warm and woody, it showcases sandalwood, patchouli and vetiver, lifted by flourishes of orange blossom – and if Camille is spring days, this is sultry nights. The wonderfully tactile flacon for both fragrances was designed by Lady Bamford herself – very pleasing in the hand, like the very smoothest pebble.
£95 for 50ml eau de parfum
This, Etro tell us, ‘is dedicated to brave souls that are not scared by the flames of passion.’ (And not, as the name might suggest, for habitués of techno nightclubs.) A shareable creation, it envelops the senses with a heady fusion of lemon, cypress, peach, galbanum and armfuls of roses, the temperature ramped up by cinnamon, and ginger, while the base parties on the skin for hours, fusing creamy Mysore sandalwood, vanilla and amber.
£92 for 100ml eau de toilette
A vibrant celebration of a scent, Festival Nite for Her fuses tropical fruits with luscious florals. A trio of exotic coconut, pink freesia and juicy tangerine dance together, before blackcurrant, delicate apple blossom and tiger orchid take to the floor. The last dance is all vanilla-infused marshmallows and syrupy amber, invitingly sweet. An olfactory expression as colourful and bright as any festival’s lights, to take you from Port Eliot to Coachella and beyond.
£22 for 30ml eau de parfum
Cool as they come, Calabrian bergamot sidles up in handmade shoes and smiles, beguilingly. An icy cocktail of grapefruit is sipped in the shade of Haitian vetiver – a whisper of lush grassiness and verdant gardens to be explored at dusk. One imagines fireflies dancing, a slow dance to song you hum yourselves, and dashing headlong into the waves at sunset, laughing uproariously, full of joy at being alive, being right here, right now.
£45 for 75ml eau de toilette

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