Latest Launches: myths, magic and Miu Miu

Mysterious mermaids and Indian Sandalwood await you among this week’s alluring latest launches. Byredo’s new scent will leave you Sundazed, Miu Miu tempts you towards amber with a Twist and heritage brand Floris invites you on a Neroli Voyage. We are powerless to resist!

Like the sparkling light reflections that shimmer on the sea, Fantasia Mermaid weaves radiant ingredients together. Blood orange, mandarin and cooling cardamom make for an effervescent start. Aqueous blooms float together in the heart of this scent, with peony, jasmine and watery lychee. An incredibly uplifting floriental, soft wisps of spices are woven throughout, housed in one of the most magical, coral-laden, mermaid topped bottles. Another dressing table-worthy wonder from Ms. Sui.
£40 for 50ml eau de toilette
Paying tribute to the era of free love, Sundazed comes wrapped in all  things sunshine; bright, dazzling mandarin and Californian lemon. Neroli shimmers like the twinkle of light on water while Arabian jasmine cloaks your skin with its soft, yet opulent, touch. A dry-down of cotton candy and skin musks evokes distant memories of summers spent at beachside funfairs. A scent in which to bask in a state of summer-induced bliss.
£110 for 50ml eau de parfum


Inspired by an expedition Floris Perfumery Director Edward Bodenham took to retrace the footsteps of his ancestor, Robert Floris, this transports us from Antibes across the Ligurian Sea to the aromatic isle of Corsica and onwards to the Italian coastal town of Positano, our sails filled by a breeze fragrant with neroli, lemon, marine notes, jasmine, ginger and fennel seed. It weighs anchor via musk, amber and oak wood, indigenous to Corsica’s famous maquis.
£120 for 100ml eau de parfum

Another gorgeous, sparkling, faceted Miu Miu bottle – matched here by the almost iridescent, light-hearted notes of this latest collaboration between Miuccia Prada and perfumer Daniela Andrier. It incorporates an exclusive new accord – an invention of Daniela herself – by the name of ‘pink amber’, a woody element conjures up burnt sugar cane cutting through crisp air, ‘or a musical laugh in the midst of a stately affair’, as Miu Miu put it.
From £49 for 30ml eau de parfum

Gorgeous bottles from Dunhill, with caps reminiscent of the textured, award-winning Dunhill Icon bottle – but trust us, even more gorgeous is the quartet of juices inside the Signature collection’s flacons. The ingredients chosen for the fragrances echo Dunhill’s obsession with quality and provenance – and the first of those chosen materials is Indian sandalwood, lifted on a breeze of bergamot and wrapped in tree moss and patchouli. Wonderfully woodsy, a little damp – and quintessentially masculine.
£120 for 100ml eau de parfum

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