Latest Launches : Great British Brands

Enjoy an awfully British adventure with this week’s latest launches. Start your journey by celebrating Yardley’s anniversary with scents for men and woman, both named 250 after their impressive landmark birthday.  More classic heritage fragrance comes from Penhaligon’s Brilliantly British whilst Jack Perfumes sends another love letter to London with new launch Richmond. PS: We heard on the Cypress and Grapevine that Jo Malone London has a scent worth tracking down too!

Of the many varied Instagram Live Q+As we filmed over the summer (which can be viewed on our YouTube channel), the hour spent with Richard E. Grant was probably the most joyous. His irrepressible exuberance is captured once again in his fourth Jack fragrance, with Alienor Massenet conjuring up the actor’s verdant Thames-side stomping ground via ginger, clary sage, moss, labdanum, cedarwood and cade oil. Once spritzed, you’ll be back for an encore.
£95 for 100ml eau de parfum

Celebrating 250 years of their heritage, this fragrance is part of a limited-edition duo, and here ‘the strength and empowerment of the contemporary woman’ is recognised with English lavender – a nod to tradition – in the top notes, resting on a tart cassis and citrus accord and a generous bouquet of lily, jasmine, neroli and rose. Donating 1.5% from this fragrance to cancer support charity, Look Good Feel Better, it smells great while doing good, too.
£25 for 100ml eau de parfum

The inspiration behind JML’s Lost in Wonder collection is just so seductively romantic, with a nod to the ancient Hanging Gardens of Babylon, ‘a place of fabled beauty lovingly created by a gallant king for his wistful queen under the blazing sun…’ So we have towering notes of cypress, garlanded by trailing grapevine, with amber for warmth and smoochiness. The more masculine of the two new Cologne Intense launches – but awfully borrowable.
From £82 for 50ml Cologne Intense
‘As if swaying lavender had been plucked from a sleepy English garden, and frozen on the spot,’ is Penhaligon’s description here. But here’s the twist: frozen lavender – evoked by lavender oil, together with its olfactive near-relation lavandin – has been dipped in sweetness, via a toffee accord which is further mellowed by resinous cistus labdanum and benzoin. Dapper as it gets – and we’re completely seduced by the Brilliantly British flag adorning the neck.
£144 for 100ml eau de parfum
A duo of limited edition fragrances celebrating their 250 year history, Yardley tip their hats to Cologne-inspired citrus notes and a hint of their iconic English Lavender, shot through with the piquancy of tart cassis and pimento berries. The woody base lends a contemporary air that feels effortlessly classy, a laid-back insouciance that doesn’t try too hard. For everyday, pocket-friendly pleasures, this should be your new go-to when you want to smell bloomin’ lovely.
£25 for 100ml eau de parfum

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