This week’s latest launches offer a bouquet of wildflowers, a soupçon of sophistication and a touch of French chic. With Atkinsons, Jo Malone and Goutal among our favourites, all your fragrant wishes can come true.
ATKINSONS
THE JOSS FLOWER
A celebration of 200 years of Atkinsons comes in the form of The Joss Flower, a reinvention of a 1911 creation. A soft caress: gardenia petals unfurl to reveal velvety peaches, while exotic ylang ylang breezes brush past with tingles of pink pepper and grounding incense. The joss flower grows in a spring-like meadow, where cool floral breezes are tinged with subtle spiciness, and you can watch the birds and bees through a hazy lens.
£200 for 100ml eau de parfum
Atkinsons1799.com 
ELIZABETH ARDEN
WHITE TEA WILD ROSE
With its easy-to-wear floral freshness, White Tea has been a huge success for Elizabeth Arden. Now, it’s been joined by two fresh interpretations: sweet Vanilla Orchid, and White Tea Wild Rose, created by Guillaume Flavigny and Rodrigo Flores-Roux. Always popular, roses are having a real moment right now – and here, Bulgarian and Turkish roses bloom alongside blush peony, clary sage, pear tree blossom, musks, tonka, sheer amber and that signature white tea note.
£36 for 100ml eau de toilette spray
elizabetharden.co.uk
GOUTAL PARIS
ÉTOILE D’UNE NUIT
This joins Tenue de Soirée and Nuit et Confidences in Goutal’s ‘Night Birds’ collection, which positively begs to be taken out to somewhere special for an extravagant dinner. Accessorise your best frock with Camilla Goutal and Isabelle Doyen’s sublime ‘Mummy’s handbag’ of a scent, conjuring up face powders, expensive lipsticks and soft leather via iris, rose and raspberry. The bottle’s suitably dressed up, too, with a silk scarf tied jauntily at the neck.
£89 for 50ml eau de parfum
johnlewis.com
JO MALONE LONDON
WILD FLOWERS & WEEDS LUPIN & PATCHOULI
To soak up inspiration for this latest snap-it-up-quickly limited edition from JML, star perfumers Louise Turner and Yann Vasnier drifted along canals, inspired by the tangle of blossoms and weeds on the riverbanks: the tangy sting of nettle, delicate white hemlock flowers, the silky leaves of willow. Of the five scents we find ourselves spritzing and re-spritzing this: a floral lupin accord, underpinned by drifts of patchouli. (Gorgeous, painted collectible bottles, too.)
£49 for 30ml Cologne
jomalone.co.uk
ULRICH LANG
17 NANDAN ROAD
An olfactory ode to the Guangqi Gardens, Shanghai, where osmanthus flowers can be enjoyed in full bloom each October, crisp green leaves, Sicilian lemon and bergamot unfurl to reveal a heart of sun-dappled osmanthus blossoms – an infusion and Nature Print molecular capture of the apricot-tinged flowers. Entwined with elegant iris and resting on a transparently woody, suede-nestled base, it’s as sultry as Shanghai’s humid air – and as addictive as its former opium dens.
£89 for 100ml eau de toilette
libertylondon.com
