As summer lingers languidly, flowers, as ever are the feel-good flavour of the month. This week’s latest launches are sure to delight. From the Damascene roses in Byredo Lil Fleur to the fabulous freesia in Yardley Freesia and Bergamot, there’s truly something to enchant every flower fan.
BYREDO
LIL FLEUR
BYREDO maintain this captures the ‘mystifying and complex world of teen spirit’, evoking laughing, dancing, screaming, crying. It’s carefree, for sure, freeze-framing the moment ‘just before innocence turns into experience and a rosebud reaches full bloom’, its Rosa Damascena heart wrapped in cassis, tangerine, leather, blonde woods, amber and vanilla. But we suggest: keep this loveliness for yourself. (Unless the teen in your life has been particularly saintly, during lockdown.)
£170 for 100ml
byredo.com
MOLTON BROWN
FLORA LUMINARE
Languid luminosity radiates in a rush of airy, salt-tinged exoticism, making us feel like we’ve just been woken by tendrils of sunlight on a faraway island. Blissfully stretching warm limbs to welcome a kiss of fresh fig (more green than milky, here), and the happiness-bottled notes of neroli and tiaré absolute; the bitter almond infuses a creamy sandalwood dry-down. Molton Brown have basically bottled bliss, and we cannot get enough of it!
£60 for 50ml eau de parfum
moltonbrown.co.uk
NARCISO RODRIGUEZ
FOR HER FLEUR MUSC EDT FLORALE
This new eau de toilette sparkles with fresh bergamot and pink peppercorns, conjuring up a vision of sunshine after rain. The signature heart of supremely soft musk seems to hover weightlessly above the patchouli/amber base, and we cannot think of many perfume lovers who wouldn’t want to grace their dressing tables with this stunning flacon – opaque pink lacquer the colour of a perfect lipstick, or a freshly unfurled bloom, tied neatly with grosgrain.
£60 for 50ml eau de toilette
johnlewis.com
YARDLEY
FREESIA & BERGAMOT
Freesia-lovers, rejoice: this new eau de toilette captures the fresh, sweet, almost nose-tingling delicacy of that fabulous, funnel-petalled flower. Freesia’s citrus qualities are illuminated here by touches of bright bergamot, for a scent that’s breezily perfect for summer. It joins Yardley London’s Contemporary Florals collection, designed to seduce a younger perfume-lover and launched in celebration of the esteemed fragrance house’s 250th birthday, proof positive that heritage and modernity aren’t mutually exclusive.
£14.99 for 125ml eau de toilette
yardleylondon.co.uk
GUCCI 
GUCCI
GUILTY POUR HOMME
The celebration of ‘liberty and modern love’ continues, with this lust-worthy limited edition black bottle. Still suggestively unexpected, the rose spiked with chilli pepper’s spice is a smouldering affair, telling a story of carnal lust on the skin as it warms and wafts, deliciously. You’ll be there for that passionate heart and stay for another sniff of the patchouli-rich trail, wrapping cedarwood in its retro vibe. We love to ‘borrow’ (but might not give back.)
£65 for 50ml
theperfumeshop.com
