This week’s latest launches will reward you with armfuls of blooms in hope of warmer days in the garden. Enjoy floral bouquets of rose, tuberose, jasmine iris and more with Jo Malone Scarlet Poppy, Molton Brown Lily & Magnolia Blossom and Dolce and Gabbana Dolce Rose, with its jaunty lid and bow. As the sun goes down, Tom Ford Tubéreuse Nue emerges seductively from a surprisingly chaste white bottle.
DOLCE & GABBANA BEAUTY
Perfumer Violaine Collas adds a perfect bloom to Dolce & Gabbana’s bouquet of Dolce creations with an ultra-feminine fruity floral, contrasting rose absolute and crisp, fresh rosa Centifolia with tart redcurrant, green apple, mandarin and white peach, all wrapped in soft musks, snug as a cashmere wrap on a cool summer evening. The cap of the now-iconic bottle is reinterpreted in a deep rose red, adorned with a black grosgrain ribbon that is too, too chic.
From £68 for 50ml eau de toilette
JO MALONE LONDON
A permanent addition to Jo Malone London’s Cologne Intense Collection, Scarlet Poppy is inspired by the overblown flower that cloaks the wild steppes of Asia. But poppies are scentless, we hear you chorus. It’s the flower’s exuberance that’s expressed here, via notes of velvety iris, tonic bean, barley and luscious fig, making for a truly grand, extravagant floralcy. We’re very taken with the new incarnation of the classic JML bottle: simply red, simply fab.
From £86 for 50ml Cologne Intense
MAISON LANCÔME ROSE PEONIA
The rose is the signature flower of Lancôme, and here, Givaudan’s Marypierre Julien was charged with making it bloom anew. As she puts it, ‘Imagine walking through a spring garden. You catch sight of a young woman wearing a delicate dress that looks like a collection of flower petals. Her light-footed steps create an airy blend of peony and wild rose, set off by a hint of ambrette, musk and a dash of elegant raspberry.’
£162 for 100ml eau de parfum
LILY & MAGNOLIA BLOSSOM
An olfactory ode to Cornish woodlands, close your eyes and sense the serenity of a patch of wild blooms at the first blush of daylight, lily of the valley’s delicate white bells shivering in the breeze, creamy magnolia shot through with crisp white tea and fresh, green mandarin. At once sparkling with optimism and still every-day demure, this is one to wear when you feel restless and need a spark of hope, something beautifully comforting.
£120 for 100ml eau de parfum
moltonbrown.co.uk TOM FORD
Extravagant. Intoxicating. Sensual. Tuberose may be a love-it-or-hate-it note in perfumery, but its swooning fan base will be head-over-heels for this. Rendering the white floralcy even more intoxicating, night-blooming jasmine trails through the heart of Tubéreuse Nue, which is spiced Akigalawood and Nepalese timur pepper, resting on a snugglesome blanket of musks. An illicit encounter on a summer’s evening in a moonlit garden – in a deceptively virginal white flacon.
From £228 for 50ml eau de parfum