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Latest Launches: A touch of sparkle

We’ve got a star studded hit parade of new perfumes for you this week and we’re falling in love with all five. With Jessica Chastain fronting the ad campaign for Ralph Lauren Woman, Emma Stone as the ‘face’ of Louis Vuitton and Nick Jonas collaborating with John Varvatos, it’s clear: Hollywood loves perfume, and so do we!

Lousi Vuitton Attrape Reves The Perfume SocietyLOUIS VUITTON
Resident Vuitton perfumer Jacques Cavallier-Belletrud’s latest translates as ‘dreamcatcher’ and it’s certainly captured our heart, with a little help from the most enchanting ad – or should we say adventure? – starring Emma Stone. In this ‘aromatic incarnation of spiritual wonder’, airy and transparent peony – chosen to evoke ‘visions of shooting stars scattered across the velvet night sky’ – contrasts with earthy, dark patchouli, all infused with the juicy sweetness of litchi, in a refillable Marc Newson flacon.
From £185 for 100ml eau de parfum
4160 Tuesdasy Freeway Perfume Society Latest Launches4160 TUESDAYS
Wafts of orange groves fuse with sweet pastries and jasmine in the air, against a backdrop of evaporating fuel lingering in the atmosphere… Freeway captures the aroma of LA’s roads ‘after the oil runs out’ – an imaginary snapshot of a wildlife haven, with flowers and fields overrunning the faded tarmac. Hot rubber and gasoline, fields of white flowers and juicy oranges, clouds of candy floss still floating around. Time travel in a bottle.
£80 for 50ml eau de parfum
Narciso Rodriguez For Her Musc oil Perfume SocietyNARCISO RODRIGUEZ
‘I can’t imagine a fragrance without musk,’ says Narciso Rodriguez. ‘Because of its uncanny ability to reflect the nature of whoever wears it, musk lends such an air of individuality to fragrance.’ So yet again, the signature ingredient of his perfume collection is showcased here, in a rich perfumed oil, this time, to be applied with the most feminine of gestures via a stem in the lid of the graphic glass flacon. Pure, sensual femininity.
£150 for 30ml parfum
Ralph Lauren Woman The Perfume SocietyRALPH LAUREN
Anne Flipo’s pride at creating a fragrance ‘inspired by Ralph Lauren’s vision of a heroine’ was written all over her at the launch at London’s Allbright Club. Woman’s ‘face’ is Jessica Chastain, Hollywood’s embodiment of strength, its hashtag, #leadlikeawoman. But that most powerful of fragrance notes, tuberose, has been softened in Flipo’s hands, mellowed by cedarwood, patchouli and sandalwood, then captured in a gold-adorned flask. Carry it in your briefcase, with pride.
From £49 for 30ml eau de parfum
John Varvatos JV x NJ The Perfume Society
The music industry’s favourite designer has teamed up with one of its shining stars: John Varvatos and Grammy/Golden Globe-winning musician/actor Nick Jonas tapped into their busy, globetrotting lives to bring us a confident, upbeat urban creation that delivers a watery freshness from start to finish, starring notes like mandarin, kaffir lime, pink pepper, sage, rosemary, lavender, sandalwood, clearwood and Ambrox. And we’re loving how the flacon’s all dressed up in pearlised midnight blue, this time around.
From £52 for 75ml eau de toilette

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