When Kenzo’s creative directors Carol Lim and Humberto Leon chose Spike Jonze – director of cult hit ‘Being John Malkovich’ – and the choreographer behind Sia’s ‘Chandelier’ video Ryan Heffingto for the just-launched Kenzo World Parfum ad campaign, it was always going to be a quirky. But the vibrantly odd video has gone viral across the globe, creating one of the biggest buzzes the fragrance world has seen.
Actress Margaret Qualley is resplendently elegant in an emerald green gown at a stuffy formal gathering, before breaking free in foyer of the hotel with a crazy, high-energy dance routine to the backdrop of a song ‘Mutant Brain’ – especially created as the soundtrack of the campaign by DJs Sam Spiegel & Ape Drums with vocals by Assassin.
Watch it for yourself, below, and see why it’s captured the media and public’s attention alike…
We just adore the joyous silliness of the ad, don’t you?
But what of the scent itself? Well it was created by one of the most talented perfumers of our era, Francis Kurkdjian, and is a modern take on an aquatic, ambery floral.
Kenzo say:‘ ‘Like a dreamlike bouquet, the Peony is sublimated to accompany the “red berry” facets of Egyptian Jasmine. Bewitching Ambroxan sustains the note and adds voluptuousness and sensuality to a fragrance that transgresses stereotyped femininity.’
The bottle is (literally) rather eye-catching, too!
Kenzo World is sadly not due for nationwide release in the UK until next year, so we shall have to feast our eyes before our noses for now…
Written by Suzy Nightingale
