Kenneth Cole is adding a new scent to the already fantastic fragrance line he has in place, Mankind Ultimate. Designed for the ‘guy with substance, and the ultimate sense of style’ as Kenneth puts it, an addition to the Mankind collection which pays tribute to the modern man.
Fresh effervescent notes of citruses, cucumber and an ozonic watery note welcome you, leading you to a heart of cashmere woods and vetiver root. The base notes are the foundation, a strong sandalwood, earthy oak moss and rich tonka are all wrapped up in an moreish musk.
The advertising campaign story is that of a heartfelt one. It features a man called Noah Galloway, who was chosen as the winner of The 2014 Men’s Health US Ultimate Guy Challenge. A disabled veteran of the Iraq war he goes by a life mantra of ‘no excuses’. After losing both an arm and a leg, he’s now a successful personal trainer and motivational speaker, so it’s easy to see why Men’s Health deemed him so Ultimate.
The campaign is full of impactful portraits depicting Noah’s life, showing that he’s not only quite dashing but he really is the epitome of the ‘Ultimate Man’.
Kenneth Cole Mankind Ultimate £49 for 100ml eau de toilette
At House of Fraser
