Launch, launch, launch! We love a fragrance launch. Take a look at what we have been sniffing out this week – there’s enough here to keep your nose happy for months, actually…
ETRO
UDAIPUR
From the ultimate boho chic fashion brand (who’ve been swirling paisleys, chiffons and clashing prints since long before that phrase was coined), this exotic creation bears the name of Udaipur, the ‘white city’ with its bird’s eye view of stunning Lake Pichola. As full of contrast as we’d expect of Etro, it guides the wearer on the most exotic of journeys via notes of bergamot, magnolia, pink pepper, jasmine sambac, gardenia, lotus flower, cashmere wood, musk and patchouli.
£118 for 100ml eau de parfum
liberty.co.uk
LOUIS VUITTON
LE JOUR SE LÊVE
‘The days wakes up.’ How evocative is that, for a fragrance concept? In the practiced hands of resident Vuitton perfumer Jacques Cavallier Belletrud, that translates as an ode to the mandarin at dawn’s first light. Its zestily sun-drenched qualities are accented by a scramble of sambac jasmine and the tart freshness of a blackcurrant accord. Imagine throwing your windows open first thing, breathing deeply of the freshest of air – and you’re there.
£185 for 100ml eau de parfum
uk.louisvuitton.com
NARCISO RODRIGUEZ
NARCISO ROUGE
Sumptuously vibrant, the curved, opaquely scarlet interior juxtaposed with the solid, inkwell-like square bottle is incredibly pleasing to behold (and hold!) Inspired by architectural lines, by passionate strength mixed with just a touch of vulnerability, the iconic fashion designer has once again outdone himself. Bulgarian rose and iris vibrate with life atop that famously opalescent Egyptian musk, a sigh of vetiver shivering against rich, smooth tonka and dry black cedar finishing a nuzzle-me-now base.
£62 for 50ml eau de parfum
selfridges.com
YARDLEY
FLORA JADE
Deeply elegant and sensual, Yardley’s latest Chypre scent also offers up the sophistication for which we love that fragrance family. The overture bouquet of airy florals – jasmine, rose and ylang ylang – sits atop something much darker, with the base combining the plush greens of galbanum with the robust depths of patchouli and moss, for an earthy richness. Bold yet delicate – rather like the Jade gemstone which was the spark for this creation.
£25 for 50ml eau de toilette
boots.com
MICHAEL KORS
EXTREME SPEED
We’ve learnt to never expect the ordinary from Michael Kors, always equal parts captivating and pleasing – and Extreme Speed is no exception. Incredibly intriguing, interesting and above all wearable, the latest from the talented Mr. Kors is a plethora of tantalising notes. Coriander, cardamom, cinnamon and sage are layered over a trio of cedarwoods, with patchouli and tolu balm lending a deep, resinous warmth. Woody, spicy and snuggly.
£45 for 40ml eau de toilette
boots.com
