Karlie Kloss: Chanel’s darkly dramatic new ‘muse’ for Chanel Coco Noir

Having already walked a fair number of runway shows for the brand, American model Karlie Kloss is finally gracing our screens as Chanel’s latest muse in a rather mysterious looking campaign shot by Sølve Sundsbø for scent Coco Noir.

Joining a glamorous roll-call of Chanel ‘faces’ including Gisele Bündchen, Keira Knightly and Nicole Kidman, it seems the Victoria’s Secret model is taking the fragrance world by storm, fronting scent campaigns for Marc Jacobs, Juicy Couture and Dior – in between working fashion week and baking Karlies Kookies, of course.

The new parfum concentration of the fragrance is set to be a powerful take on the original, launching at the end of August.

Written by Alice Jones

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