Once again, this brand defies standardised fragrance names, bottles and advertising, and disrupts the equilibrium with a unique campaign to showcase Only the Brave Wild. It’s about raw instincts, nature creeping over the urban landscape and the courage to shape the future.
Wild is for the man who is as comfortable in his urban surroundings as he is in the great outdoors, with notes of grapefruit essence, black pepper, citronella, geranium, lavender, nutmeg, coconut, vetiver and cedar wood. All packaged in the classic OTB fist-shaped bottle, but this time in camouflage green. Watch the campaign below.
Diesel Only The Brave Wild £57 for 125ml eau de toilette
Try it at: Boots
Written by Alice Crocker
Feeling brave? Take part in Diesel’s interactive digital scream trail…find out more at www.wildscream.com #WILDSCREAM