FOR HIM: Jovoy Paris Private Label

Top notes: papyrus, vetiver, leather
Heart notes: patchouli, sandalwood
Base notes: labdanum, birch, cedar
Originally made for a private client who just happened to be an Arabian prince, this is a quintessential representation of the Ambrée family – the fragrance opening like a wooden casket carrying a precious gift, wrapped in soft leather inside. Can Ambrées be as romantic on a man? Oh yes they can, and this, by brilliant perfumer Cécile Zarokian, is one that will have all and sundry swooning when they smell it.
Jovoy Paris is a luxurious boutique founded by the enigmatic fragrance-lover, François Henin. This Paris mecca for perfume-lovers which now has an exclusive, recently-opened Mayfair store (in London’s West End), so we Brits can marvel at their carefully- curated selection of stunning scents from around the world.
With the very best of everything available at his fingertips, François describes Private Label as ‘…my ideal Ambrée scent. This is the archetypal parfum de sillage: it leaves a distinct trail while remaining consistent over time.’ Take time to appreciate this strong, masculine and evocatively complex scent. Warmed to perfection on your skin, worn with panache and the knowledge you smell irresistible…
Jovoy Paris Private Label £125 for 100ml eau de parfum
Buy it at Jovoy Mayfair

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