Join us at CHANEL FACTORY 5 at Selfridges

The Perfume Society could not be more overjoyed to be hosting our first event in almost 18 months – and we could NOT be more thrilled that our first event whisks you – albeit virtually – to Grasse, where CHANEL grow the precious ingredients for the iconic No5.

No5 is celebrating its 100th birthday throughout 2021, beginning with an amazing immersive experience in Selfridges Oxford Street – and you’re invited!!!

The Perfume Society’s Co-Founder Jo Fairley will be in conversation with Danielle Ing, CHANEL National Fragrance Manager, as they follow the journey from the field to flacon, from the rose and jasmine fields in the South of France to the creation of the scent itself.

There are over 1,000 flowers in one bottle of CHANEL No5. Jo has visited both the jasmine and rose harvests and will share her insights into the artisan production of the and the techniques which make the fragrance so special.

You will then be invited to visit the incredible pop-up CHANEL FACTORY in the Selfridges Corner Shop, where you can explore the stunning, futuristic CHANEL FACTORY 5 collection, discovering 17 limited edition products from CHANEL No5 and CHANEL No5 L’EAU.

It’s a glimpse into CHANEL’s incredible heritage – and also a fascinating insight into its future, and the next 100 years…

Tickets are priced £25, redeemable against purchase on the night, and there are three sessions. Each session is super-exclusive with just 24 guests, to allow for distancing in the Corner Restaurant on Second Floor (NB you need to attend in a group of at least two). You’ll be offered drinks and canapés, too…


4.30 – 5.30pm (before heading down to visit the pop-up)

6-7pm (then pop-up)

7.30-8.30pm (ditto)

Click below for the Eventbrite page to book your place! And we are just longing to see you there…


Recommended Posts