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Jasper Conran gets Naked!

Having already been Nude, Jasper Conran’s now getting Naked with a new masculine eau de toilette you’ll definitely want to get beneath the wrappings of…

Can we take a moment to celebrate the fact that men are now getting more variety in the scent world? While it’s not often we shed a tear for the chaps, we must admit they have been horrifically under-catered for until very recently, with only sporty/fresh/musky options in practically all ranges. Now there are more interesting combintions, including (gasp) flowers creeping in, and we couldn’t be more pleased. Floral notes nd softly powdered green touches such as violet leaves (read on, below) smell a-maz-ing on a man’s skin and with the weather (hopefully) warming up, it’s a great time to hoorah about that fact.

Jasper Conran say: ‘Aromatic and effortlessly masculine Naked encapsulates Jasper Conran’s refined approach to scent, first experienced with his signature lines Woman and Man and more recently Nude for women.’ Talking about the inspiration for Naked Man, and how it’s meant to make you feel, they go on to explain it’s all about the emotions beneath that ‘Natural attraction, effortless masculinity…’

It’s a pretty clear olfactory theme – what lies beneath the clothes he’s so famous for? Well as it happens, in Jasper Conran’s world the Nude or Nked skin smells pretty damn great. But what did we make of it? Well, let’s undress this a little…

At first it’s all about the zest – grapefruit and bergamot – a burst of freshness that makes you want to strip off and run through the sprinklers in the park. But maybe resist that urge for now and wait for the intriguing notes of violet leaves, entwined with the shady cool of breeze of vetiver, to take root. Finally, cedarwood slinks to a base of lightly handled patchouli, warm tingles of amber and a smoothly leathery sandalwood. It’s definitely one to

A modern masculine with refinement at its core, we’re loving the elegant bottle and will totally be borrowing this from the chaps!

Jasper Conran Naked Man, £35 for 100ml eau de toilette

Buy it at debenhams.com

Written by Suzy Nightingale

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How did Jasper Conran go from dressing Diana, Princess of Wales to the heady world of perfume? Read our page dedicated to the brand’s history