The Jasmine Awards 2021 finalists have been announced, and we’ve news of all those shortlisted… (including *blush* *squeal* *scream* The Perfume Society!)
These annual awards ‘recognised as the most prestigious journalistic awards in the beauty industry,’ were begun in the UK by The Fragrance Foundation in 1990. They present the Jasmines in order to ‘…recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’
With a new panel of judges recruited each year, for 2021 the mammoth task of reading all the entries fell to Catherine Mitchell, (also acting as Chairman of the Judging Panel) of IFF; Beth Horn – Facebook’s Head of Industry for Retail & Ecommerce; Brix Smith – songwriter and guitarist best known for her work with The Fall (and an avid fragrance lover); Sali Hughes – author, journalist and broadcaster (and a previous Jasmine Award winner, whose fragrance collection rivals our own) and Sarah Jossel – the award-winning journalist, writer and TV presenter.
LITERARY
Cosmopolitan – Kate Pasola – When did we all start smelling the same
Financial Times – How to Spend It – Nicola Moulton – Which scents made sense in the year of no scent?
thegloss.ie – Sarah Halliwell – Where the Wild Roses Grow
The Scented Letter Magazine – Suzy Nightingale – Don’t Stand So Close To Me
The Scented Letter Magazine – Suzy Nightingale – Note Perfect
The Candy Perfume Boy – Thomas Dunckley – Trapped in a Scent Memory
CREATIVITY
YouTube – Luca Turin – The Secret of Scent Lectures
instagram.com/RoseGallagher – Rose Gallagher – Various submission
Stylist Magazine – Shannon Peter – Good Clean Fun
The Perfume Society Instgram – The Perfume Society Team – Smelfie Campaign 2020
Fume Chat (Podcast) – Thomas Dunckley & Nick Gilbert – Fume Chat S3 EP06 Bon Anniversaire, Editions de Parfums Frederic Malle!
The Candy Perfume Boy – Thomas Dunkley – Material Focus: Cashmeran
PRACTICAL GUIDE
Glamour Magazine – Alice du Parcq – The 5:2 Fragrance Plan
We Wear Perfume – Amanda Carr & Tamara Fulton – The Long Read: why the future of buying fragrance is online
The Scented Letter Magazine – Suzy Nightingale – Modern Florals
The Scented Letter Magazine – Suzy Nightingale – Straight to the (Pulse) Point
The Candy Perfume Boy – Thomas Dunckley – Material Focus: Cashmeran
SHORT PIECE
marieclaire.co.uk – Fiona Embleton – Perfume became the soundtrack to my lockdown
marieclaire.co.uk – Fiona Embleton – Where are all the black perfumers…?
The Scented Letter – Nafia Guljar – It takes me right back – Night blooming jasmine
How To Spend It, The Financial Times – Rosanna Dodds – It’s a real headturner
The Scented Letter – Suzy Nightingale – Petrichor & Pluviophiles
The Scented Letter – Suzy Nightingale – Vellichor: Capturing the Scent Memories of Old Books
The Jasmine Awards 2021 shortlist announcement is now part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations. You can join in the fragrant fun and see the other olfactory events occuring by cheking out their website, here.
The award ceremony itself is due to be held in September, with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.
Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have SO many nominations, and are especially honoured to be among such great names. Cheers!
