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Jasmine Awards 2020

Extraordinary times call for extraordinary measures, and this year, The Fragrance Foundation U.K. held their presigious annual awards in a live-streamed, scent-filled ceremony, held on YouTube last night…
Linda Key Jackson, CEO of The Fragrance Foundation UK, explained in a statement:
‘…we had to make the sad decision to change the format of this years award ceremony. When lockdown came into effect in March, we had already been working for months with the aim of producing our best awards ceremony yet. However I can assure you that it will still have the glamour, excitement and anticipation and we will deliver an awards to remember.’

The ceremony split into two parts: The Fragrance Foundation Awards – showcasing the best new fragrance launches that made it to the finals; and The Jasmine Awards – celebrating fragrance journalism.

And the winners are…

 

LIMITED DISTRIBUTION WOMEN

FLORAL_STREET_ELECTRIC_RHUBARB

And the winner is… Floral Street – Electric Rhubarb!

 

LIMITED DISTRIBUTION MEN

And the winner is… Giorgio Armani Prive Orangerie Venise!

 

MEDIA CAMPAIGN 

And the winner is… Jo Malone London – Gent Campaign with John Boyega!

 

DESIGN & PACKAGING

And the winner is… Gucci – The Luxury Collection: The Alchemist’s Garden!

 

INNOVATION

And the winner is… Lancôme Idôle!

 

INTERIOR FRAGRANCE

And the winner is… Cire Trudon – Ernesto!

 

INDEPENDENT

FlorisVert Fougère!

 

NEWCOMER 

And the winner is… Sous Le Manteau!

 

PEOPLE’S CHOICE (Voted for on boots.com)

And the winner is… Dior – Joy eau de parfum Intense!

 

PERFUME EXTRAORDINAIRE 

And the winner is… Marc-Antoine Barrois – Ganymede!

 

RETAILER OF THE YEAR

And the winner is… Harrods!

 

ONLINE RETAILER OF THE YEAR

And the winner is… (A draw!) Harrods / The Perfume Shop!

 

BEST NEW FRAGRANCE: WOMEN

And the winner is… Yves Saint Laurent – Libre!

 

BEST NEW FRAGRANCE: MEN

And the winner is… Le Labo – Baie 19!

 

READER’S CHOICE

 

And the winner is… Chanel – Gabrielle Essence eau de parfum!

 

ULTIMATE LAUNCH 

 

And the winner is… Yves Saint Laurent – Libre!

 

Creativity: Harvey Nichols ‘In the Air’ Rakes Progress

Practical Guide Award: Alice Du Parcq ‘Message in a Bottle’ Glamour Magazine

Short Piece: Fiona Embleton:Cancer Stole My Mother’s Scent’ marieclaire.co.uk

Literary Award: Amanda Carr ‘Fragrant New World’ Rake’s Progres

(We admit a particular patriality to Amanda – she’s a long-time friend and regular contributor to The Perfume Society, and we are so happy for her!)

Rising Star: Sophie Elkan ‘The Scents of Britain: Penhaligon’s’ OX Magazine

Even though we weren’t lucky enough to win this year, we were uttely thrilled to be finalists for SIX awards in varying categories, and we’ve linked them below if you’d like a moment of fragrant reverie…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do, please, make time to have a look at the full list of finalists and their work – fragrance journalism is such a difficult task, and these writers all deserve recognition for their creativity, and the immense value they add to the fragrance industry.

Congratulations to ALL our fellow finalists, and all the winners. And congratulations are due, too, to The Fragrance Foundation team for their hard work – especially under such trying circumstances! We look forward to next year, when hopefully we can all be together again…

By Suzy Nightingale

 

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