‘…we had to make the sad decision to change the format of this years award ceremony. When lockdown came into effect in March, we had already been working for months with the aim of producing our best awards ceremony yet. However I can assure you that it will still have the glamour, excitement and anticipation and we will deliver an awards to remember.’
The ceremony split into two parts: The Fragrance Foundation Awards – showcasing the best new fragrance launches that made it to the finals; and The Jasmine Awards – celebrating fragrance journalism.
And the winners are…
LIMITED DISTRIBUTION WOMEN
And the winner is… Floral Street – Electric Rhubarb!
LIMITED DISTRIBUTION MEN
And the winner is… Giorgio Armani Prive Orangerie Venise!
MEDIA CAMPAIGN
And the winner is… Jo Malone London – Gent Campaign with John Boyega!
DESIGN & PACKAGING
And the winner is… Gucci – The Luxury Collection: The Alchemist’s Garden!
INNOVATION
And the winner is… Lancôme Idôle!
INTERIOR FRAGRANCE
And the winner is… Cire Trudon – Ernesto!
INDEPENDENT
Floris – Vert Fougère!
NEWCOMER
And the winner is… Sous Le Manteau!
PEOPLE’S CHOICE (Voted for on boots.com)
And the winner is… Dior – Joy eau de parfum Intense!
PERFUME EXTRAORDINAIRE
And the winner is… Marc-Antoine Barrois – Ganymede!
RETAILER OF THE YEAR
And the winner is… Harrods!
ONLINE RETAILER OF THE YEAR
And the winner is… (A draw!) Harrods / The Perfume Shop!
BEST NEW FRAGRANCE: WOMEN
And the winner is… Yves Saint Laurent – Libre!
BEST NEW FRAGRANCE: MEN
And the winner is… Le Labo – Baie 19!
READER’S CHOICE
And the winner is… Chanel – Gabrielle Essence eau de parfum!
ULTIMATE LAUNCH
And the winner is… Yves Saint Laurent – Libre!
Creativity: Harvey Nichols ‘In the Air’ Rakes Progress
Practical Guide Award: Alice Du Parcq ‘Message in a Bottle’ Glamour Magazine
Short Piece: Fiona Embleton: ‘Cancer Stole My Mother’s Scent’ marieclaire.co.uk
Literary Award: Amanda Carr ‘Fragrant New World’ Rake’s Progres
(We admit a particular patriality to Amanda – she’s a long-time friend and regular contributor to The Perfume Society, and we are so happy for her!)
Rising Star: Sophie Elkan ‘The Scents of Britain: Penhaligon’s’ OX Magazine
Even though we weren’t lucky enough to win this year, we were uttely thrilled to be finalists for SIX awards in varying categories, and we’ve linked them below if you’d like a moment of fragrant reverie…
Finalist: Literary Award – Perfuming a Part, by Suzy Nightingale
Finalist: Literary Award – Scents of India, by Amanda Carr
Finalist: Practical Guide – Scents of Place: Venice, by Jo Fairley
Finalist: Practical Guide – The Future of Fragrance, by The Perfume Society Scented Letter Magazine team
Finalist: Short Piece – Orange Blossom, How to Bottle Sunshine, by Suzy Nightingale
Finalist: Short Piece – Scented Inks & Inky Scents, by Suzy Nightingale
Do, please, make time to have a look at the full list of finalists and their work – fragrance journalism is such a difficult task, and these writers all deserve recognition for their creativity, and the immense value they add to the fragrance industry.
Congratulations to ALL our fellow finalists, and all the winners. And congratulations are due, too, to The Fragrance Foundation team for their hard work – especially under such trying circumstances! We look forward to next year, when hopefully we can all be together again…
By Suzy Nightingale
