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Jasmine Awards 2017 – the shortlist is announced, and we have a HUGE number of reasons to be excited!

Originally created in France, The Jasmine Awards came to our shores in 1990. Considered ‘…the most prestigious journalistic awards in the beauty industry,’ The Fragrance Foundation describes them as having been set up in order to ‘recognise and reward the talents of journalists and visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’ And though we might say so ourselves, that task is tricky, indeed, but one we apply ourselves to with sheer glee.
Held annually at BAFTA, for each year’s nominations a new panel of judges is recruited – with designers, fashion experts, professional writers and representatives of the publishing world and leading retailers all having their place. Chaired by an expert in the fragrance industry, Joanna Norman has spent nearly 30 years working in fragrance – and the panel read through hundreds of submissions before making their final decisions.
This year, with individual team members, The Scented Letter magazine and our website itself receiving such a plethora of nominations – well, as our editor and co-founder Jo Fairley put it…
‘Gosh golly gee bananas: I have some amazing news to share. My wonderful team at The Perfume Society has been nominated for an array of Jasmine Awards from The Fragrance Foundation today: three for Suzy Nightingale, one for Dariush Alavi/Persolaise for his Ace of Bases feature for The Scented Letter (other nominations in his own right), and one for our online ‘fragrance editor’ FR.eD, invented by my friend and business partner Lorna McKay. And – gulp – I seem to have been nominated five times… So, so thrilled for everyone on my team and other worthy nominees including Thomas Dunckley and Samantha Scriven. #proudeditor’
We are over the moon at being included in this shortlist, representing the very best of fragrance writing and photography today, and hope you will join us in congratulating all the brilliant nominees, below!
The Jasmine Awards ceremony will be held on Wednesday March 15th 2017.
If you listen really carefully, that squealing sound…? That’s us, that is!

The Jasmine Awards 2017 Shortlist
LITERARY AWARD
Cosmopolitan: Can Your Scent Get You Laid? – Fiona Embleton
Good Housekeeping: Every Scent Tells a Tale – Joanne Harris
Stylist: Why You’ll hate Perfume When You’re Pregnant – Joanna McGarry
Woman & Home: Scentimental Journey – Jo Glanville Blackburn
You Magazine: From Bags to Bottles, LV Unveils The Ultimate It-spritz – Josephine Fairley
You Magazine: We Salute You, Miss Dior – Jopsephine Fairley
VISUAL AWARD
Cosmopolitan: How to Smell ‘Interesting’ – Ingeborg van Lotringen, Stuart Selmen
FS: What’s in Your Bottle? – Zoe Birdsall, Paul Frost
Harrods Magazine: A Perfume Paints a Thousand Words – Jan Masters, Roberto Greco & Jan Masters
Harrods Magazine: Scent of Place – Jan Masters, Benedict Morgan
How To Spend It: Spritz, Shoots and Leaves – Lucia van der Post, Ben Turner & Petrick Devilliers
Stylist: The New Keepsakes, Shannon Peter, Shannon Peter
CREATIVE VISUAL AWARD
Evening Standard Magazine: Floral Notes – Lily Worcester, Lily Worcester
FS: Small Wonders – Zoe Birdsall, Paul Frost
FS: Smell Like a Rock God – Chantelle, Horton, Paul Frost
Get The Gloss: The Art of Layering Your Scent – Ayesha Muttucumaru, Sarah McGinnis
Harrods Magazine: All of a Quiver – Jan Masters, David Newton, Barney Pichard & Rebecca Baio
Instyle: Is There Such Thing as a Feminist Scent? – Emily Dean, Lol Keegan
Stylist: Darling Buds – Fiona Embleton, Dennis Pederson
SOUNDBITE MAGAZINE AWARD
Grazia: Let’s Talk About Sex – Persolaise
Harrods Magazine: Midnight Garden – Jan Masters
Harrods Magazine: Scents of Place – Jan Masters
Hello! Fashion Monthly: Sunshine Scents – Becci Vallis
Red: Girls Who Like Boys – Annabel Meggeson
Tatler: Beauty Flash: Heady Days -Katie Thomas
SOUNDBITE NEWS PRESS AWARD
ES Magazine: Family Affair – Katie Service
Sunday Times Style: How 70’s is Your Scent – Persolaise
The Times: Real Men Wear Scent – Lesley Thomas
PRACTICAL GUIDE AWARD
Basenotes.net: The Top Ten Female Designer Fragrances Every Beginner Should Try – Claire Vukcevic
Basenotes.net: The Top Ten Niche Fragrances Every Beginner Should Try -Claire Vukcevic
Cosmopolitan: How to Smell ‘Interesting’ – Ingeborg van Lotringen
The Pool: 5 Things to Know Before Buying Your Next Perfume – Elle Turner
The Scented Letter/ The Perfume Society: Chypre Thrills – Suzy Nightingale
You Magazine: If the Spritz fits… – Josephine Fairley
CUSTOMER/HOUSE MAGAZINE AWARD
Harrods Magazine: A Perfume Paints a Thousand Words – Jan Masters
Les Senteurs: The Wearing of the Green – James Craven
SCENTS Blog: #Team TPS tells you how to choose a fragrance for every date – Lauren Carbran
DIGITAL AWARD
Get The Gloss: The Art of Layering Your Scent – Ayesha Muttucumaru
GET THE GLOSS: Sense & Sensitivity: Can You Wear Perfume if You have Sensitive Skin? – Judy Johnson
It’s Me Anita B: Are Perfume Names Selling us Sexuality? – Anita Bhagwandas
Selfridges.com: The Beauty Insider: Shakespearean Scents – Rose Gallagher
telegraph.co.uk: Pear Fragrance: 8 of the best for Spring – Josephine Fairley
The Huffington Post UK: Tuberose Perfumes Could Be The Key To Attraction – Rosy Cherrington
The Pool: A Scent for Self Appreciation – Lizzie Ostrom
DIGITAL EXPERIENCE AWARD
Basenotes.net: On The Rocks: The Trend For Iced Accords – Eddie Bulliqi
FASHIONBEANS: What Your Fragrance Says About You – Lee Kynaston
iscentyouaday.com: Aftelier Momento Mori by Mandy Aftel (2016) – Samantha Scriven
KatieChutzpah.com – Acqua di Parma Colonia Sandalo (Exclusively at Harrods) – Karen Hendry (writing as Katie Chutzpah)
The Candy Perfume Boy: To The Power of Five – Thomas Dunckley
The Candy Perfume Boy: Six Scents to Put Hairs on Your Chest – Thomas Dunckley
The Perfume Society: FR.eD- Find Your Next Fragrance – Lorna McKay & Josephine Fairley
INDEPENDENT LITERARY AWARD
Basenotes.net: Ambergris: Myths, Truths & Half Truths – Claire Vukcevic
Basenotes.net: Scenting My Mental Illness – Laurin Taylor
The Scented Letter: Ace of Bases – Persolaise
The Scented Letter/ The Perfume Society: Galbanum- It’s not easy being green – Suzy Nightingale
The Scented Letter/ The Perfume Society: Jasmine- Perfume’s Little Star – Josephine Fairley
The Scented Letter/ The Perfume Society: The Scented Sweater – Suzy Nightingale
INDEPENDENT SOUNDBITE AWARD
Basenotes.net: Cardamom Close- Up – Eddie Bulliqi
GET THE GLOSS: Scents We’d Like to Find in Our Christmas Stockings – Anna Hunter
KatieChutzpah.com: Juliette Has a Gun’s into The Void to Infinity and Beyond – Karen Hendry (Writing as Katie Chutzpah)
KatieChutzpah.com: Boy Chanel. Olivier Polge’s Latest Addition to Les Exclusifs – Karen Hendry (Writing as Katie Chutzpah)
Mine Magazine: Nude Awakening – Alice Du Parcq
persolaise.com: Super Scent: The Very Best of Etat Libre D’Orange – Persolaise
persolaise.com: Persolaise review: Galop D’Hermès – Persolaise
The Candy Perfume Boy: Eau so Masc- Thoughts on Gender in Perfume and The Rive Gauche Rebellion – Thomas Dunckley
RISING STAR AWARD
Ascento: Put A Lid On It – Sara Hesikova
FRAGRANTICA: Ice Cream In The Sun: The Solar Lactonic Thrust – Eddie Bulliqi
FS: Fragrance: What’s in a Memory? – Zoe Birdsall
Reveal: A Pocketful of Magic – Amber Ascroft
SCENTS blog: 2017: The Year of The Milk Notes – Lauren Carbran

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