In the wrong hands, strawberry can smell sickly-sweet and synthetic.  But in the hands of a gifted perfumer…?  Strawberry can be lush, juicy, fruity-green and not overpoweringly ‘jammy’, at all.  One of summer’s favourite berries, strawberry’s turned up in a fruitbowl of scents in recent years, riding on a wave of fruity-floral popularity – sometimes paired with exotic white flowers like ylang-ylang, lily or jasmine, or in ‘gourmand’ creations alongside caramel and cinnamon.  If you’ve been put off by a run-in with a Strawberry Shortcake doll, don’t write this fruit ingredient off till you’ve discovered the strawberry’s grown-up, sophisticated side in those scents listed below…

Smell strawberry in:

Dior Miss Dior Chérie
Juliette Has A Gun Miss Charming
Marc Jacobs Oh Lola!
Paco Rabanne Ultrared
SokiLondon Empress
Valentino Valentina


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