Imagine a garden designed by Gucci – bound to be pretty fabulous, right? When we got our noses on Gucci’s latest launch, we couldn’t wait to get in Bloom…
Master perfumer Alberto Morrilas drapes layers of luminous jasmine sambac with swags of tuberose, masterfully woven throughout with sude-soft orris root and an exclusive new accord of Chinese honeysuckle. Also known as Rangoon creeper (Combretum indicum), the vine with is laden with exquisite red flowers, native to India and bedecking the glorious packaging.
To be certain, this is a garden we’d gladly get lost in!
‘I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything.’ – Alessandro Michele, Gucci Creative Director
Effortlessly sophisticated with a style all of its own, don’t bother comparing Gucci Bloom to other white florals you may already be familiar with. In fact, we think even those who normally shun white florals altogether should give their noses a roam around this garden…
Do go and explore the scent for yourself – and enjoy the stunning window installation at Harrods!
Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale