Are you Gruhme-d to perfection? UK brand launch stylish scent competition

Gruhme are giving impeccably turned-out fragrance fans the chance to win a bottle of their self-titled and stunningly original fragrance, and the Gruhme Lookbook signed by founder, Robert Hallmark. Launching their competition on Twitter and Facebook, Gruhme invite modern dandies to lead the way in the stylish scents, so read on to whet your appetite.

Staying close to their roots, the aptly named Gruhme, who proudly sponsored the Midlands Fashion Awards, a move which chimes perfectly with their belief that the ultimate stage of sophistication is achieved through simplicity, a harmony of ‘integrity, strength, elegance and passion’ with no compromises, ‘…no imitation and no nonsense.’ The stylish male grooming brand is proud to not only be based in the UK, but with their signature fragrance and all the packaging produced here, too.

A highly aromatic woody accord with piquant notes of juniper berry, organic black peppercorn, bergamot, lemon and lavender nestles atop a heart that resonates with earthy patchouli and cedar; finally drying down to a base of oakwood and amber musks interlaced with deliciously spicy trails of cumin, celery seed and petitgrain. It might be aimed at the gentlemen, but we’re rather taken with the notes in this and foresee frequent ‘borrowing’ from the bathroom shelf. Sorry boys, but you’ve pinched enough of our expensive products over the years, so the tables are turning.

Beautifully balanced, Gruhme offer us the best of both worlds with their fragrance – spices to warm the cockles and freshness to lift the spirits. There’s something quite comforting about snuggling up in warm coats against the January chills, but that doesn’t stop us looking forward to brighter days ahead, and with Gruhme’s original fragrance, you’ll waft forth elegance and passion no matter what the weather’s up to…

Gruhme Original Fragrance £35 for 100ml eau de toilette
Try it at Gruhme

Written by Suzy Nightingale

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