Behind the scenes: Gisele Bündchen for Chanel No.5

Model Gisele Bündchen was announced back in May as the latest face of Chanel No.5 – following in the beautiful footsteps of Nicole Kidman, Audrey Tatou and Catherine Deneuve and of course, Brad Pitt

Pinpointed for her ‘natural beauty and modern femininity’, she is already a familiar face of the fashion house, starring in its ad for best-selling make-up collection, Les Beiges.

The campaign is also a repeat performance for renowned director Baz Luhrmann, the man behind that incredible Chanel No. 5 film campaign starring Nicole Kidman back in 2004. Chosen to bring his ‘creativity and very personal aesthetic to the house and its iconic fragrance’. 

Filmed in the Hamptons and New York, the new campaign is set to a reimagined version of The One That I Want by musician Lo-Fang. You can watch the full ad in all its glory below – plus a behind the scenes video! 

Written by Alice Jones

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