Getting #smellfie ready for National Fragrance Day – Thursday, March 21

It’s that #smellfie time of year again! On Thursday March 21 2024 it’s National Fragrance Day – now part of wider, celebration of National Fragrance Week – and this time we’re asking you to share a photo or reel on Instagram, telling us what surely is the most important thing: how your fragrance choice that day makes you FEEL!




What is a #smellfie? A selfie with your favourite fragrance (or simply the one you’ve chosen that day). It’s that easy.


How to post on THURSDAY 21st March 2024:

On Instagram: hashtag #smellfie and tag @theperfumesociety in your photo


Ever since we first came up with the #smellfie concept we’ve been asking people to celebrate their favourite fragrances on this day, with bloggers, celebrities and perfume lovers from around the world getting involved by posting. It’s really all about showing how much fragrance truly means to us, how it can energise, comfort, embolden or support us – and it’s sharing that perfume passion with fragrance fans all over the globe.





We can’t WAIT to see which fragrances you choose for your #smellfie on Thursday, March 21st! – don’t forget to use that hashtag, and @ to make sure we see them all. Until then, we’ll be wondering which of our scents to choose…


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