Get #smellfie ready for International Fragrance Day – Tuesday 21st March!

Get your #smellfie ready to post on Tuesday 21st March to celebrate International Fragrance Day and you could be in with a chance of winning FABULOUS fragrance bundle worth over £500!

[Prize draw only open to U.K. residents because of postal restrictions, sorry! But we love seeing how many people around the world take part each year.]

Ever since we first came up with the #smellfie concept we’ve been asking people to celebrate their favourite fragrances on this day, with bloggers, celebrities and perfume lovers from around the world getting involved by posting. Because it’s not about competing (although of course the prize is lovely) – it’s about showing how much fragrance truly means to us, and sharing that perfume passion.



This year we have ONE bumper bundle of fragrance worth over £500 for our most favourite entry. (Sadly, we are unable to ship outside the UK, so the winner will be chosen from UK residents.)

If you’d like some inspiration, the theme for this year is ‘finding the new you’ through your fragrance, be it mysticism or a journey of self-discovery – how does your fragrance make you feel? Interpret this how you wish – or not at all –will you be devilish? Or daring? Or demure? Or dreamy? Or dynamic?

Please spread the word and share the love with friends, family and colleagues around the globe on this delightful day of perfume appreciation.

What is a #smellfie? A selfie with your favourite fragrance. It’s that easy.




In past years, some people have gone to town and dressed in all manner of incredible costumes or clever shots, but they don’t have to be complicated – we just love seeing your faces and hearing a little bit about why you chose that fragrance.



How to post on TUESDAY 21st March 2023:

On Instagram: hashtag #smellfie and tag @theperfumesociety in your photo

On Facebook: hashtag #smellfie and tag @ThePerfumeSociety in your photo


We can’t WAIT to see which fragrances you choose for your #smellfie on Tuesday, March 21st! – don’t forget to use that hashtag, and @ to make sure we see them all. Until then, we’ll be wondering which of our scents to choose…

By Suzy Nightingale

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