Get #smellfie ready for International Fragrance Day – Monday 21st March!

Get your #smellfie ready to post on Monday 21st March to celebrate International Fragrance Day and you could be in with a chance of winning a NEW Seasonal Scent Subscription Box PLUS a fragrance bundle worth over £300. [Competition only open to U.K. residents because of postal restrictions, sorry!]

Ever since we first came up with the #smellfie concept (SIX years ago, now!) we’ve been asking people to celebrate their favourite fragrances on this day, with bloggers, celebrities and perfume lovers from around the world getting involved by posting. Because it’s not about competing (although of course the prizes are lovely) – it’s about showing how much fragrance truly means to us, and sharing that perfume passion.

We know how fragrance can make us feel brighter in difficult times – so show us which scent you’re wearing with your #smellfie!

What is a #smellfie? A selfie with your favourite fragrance. It’s that easy.




In past years, some people have gone to town and dressed in all manner of incredible costumes or celever shots, but they don’t have to be complicated – we just love seeing your faces and hearing a little bit about why you chose that fragrance.



How to post on MONDAY 21st March 2022:

On Instagram: hashtag #smellfie and tag @theperfumesociety in your photo

On Facebook: hashtag #smellfie and tag @ThePerfumeSociety in your photo

On Twitter: hashtag #smellfie and tag @Perfume_Society in your post/photo


After all the images are in, we’ll be choosing our top 3 favourites. Every winner will receive The Perfume Society’s NEW Seasonal Scents Subscription. The OVERALL winner will receive a subscription AND a fragrance bundle worth £300. Now that should put a smile in your #smellfie, eh?

We can’t WAIT to see which fragrances you choose for your #smellfie on Monday, March 21st! – don’t forget to use that hashtag, and tag us to make sure we see them all. Until then, we’ll be wondering which of our scents to choose…

By Suzy Nightingale

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