Get set to post your #smellfie on March 21st!

National Fragrance Day is on March 21st every year, and we want you to all join in by putting your best face – and fragrance – forward for a #smellfie, to have fun and be in with a chance to WIN amazing perfume prizes...

Six years ago, at The Perfume Society we came up with the idea of the #smellfie – a selfie with a scent you love – to highlight this special day.

We will be going ahead with marking our annual #Smellfie Day on National Fragrance Day, Saturday 21st March 2020 – and we invite you to get involved.

Jo Fairley, co-founder of The Perfume Society, says:

‘We believe that we all need beauty in our lives right now – and beyond that, fragrance has the power to lift our spirits or even make us feel like we’re wearing a suit of armour.

To that end, we’re inviting followers and fragrant friends to post a photo of themselves with a favourite fragrance that unfailingly makes you feel more cheerful, or gives you a feeling of courage, that you can cope with anything. We all need to tap into fragrance’s magic power to do that, right now.

We send our best wishes to the fragrant community and will be doing all that we can to support perfume houses large and small through this and other activities, in a positive way that is nevertheless sensitive to the unprecedented times we’re living in.’

When we invented the #smellfie and posted our first pictures, little did we know it would lead to many thousands of fragrance fans all over the world sharing their photos, with celebrities (including Little Mix, Katy Perry, Charlotte Tilbury, and Richard E. Grant) joining in and, last year, the combined photos people posted getting over 41,000 likes!

Take a look at some previous winning #smellfie entiries to get an idea of how creative people can get with them! But don’t worry if you’re not up for painting yourself, getting in to costume or going full-out – some of our very favourites are simply people who post a picture holding their favourite fragrance and telling us *why* they love it so much. It’s such a feeling of the fragrance community coming together and truly celebrating scent.



This year we want you to help us make it even bigger, so here’s how you can get involved.

How to post your #smellfie on SATURDAY MARCH 21st, 2020

On Instagram: hashtag #smellfie and tag @theperfumesociety in your photo

On Facebook: hashtag #smellfie and tag @ThePerfumSociety in your photo

On Twitter: hashtag #smellfie and tag @Perfume_Society in your post/photo

After all the images are in, we’ll be choosing our top 5 favourites: the most inventive, the most artistic, the ones with the best captions! Every winner will receive a subscription to The Perfume Society’s VIP Club. The overall winner will receive a subscription and a fragrance bundle worth £300!

If winners are overseas, they will receive an International Subscription to The Scented Letter, our online magazine dedicated to scent, so an entire year’s worth of fragrant reading.

We’ll be re-posting and sharing some of our faves during the day, and will announce our overall winners here – wishing you all the very best of luck, and remember to have fun with it: this is a celebration of how fragrance can make us feel…

So, which fragrance will you choose, how will you pose and how many of your fragrant friends can you get to join in this year? We can’t WAIT to see!

Lastly, I really feel this is a great way to make use of social media during these strange and troubling times. With people staying at home and perhaps feeling very alone – let’s show how wonderful our fragrance community is, all over the world…

By Suzy Nightingale

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