Since taking over as Creative Director of Moschino last year, Jeremy Scott certainly hasn’t disappointed. His collections have included fun themes like fast food, Sponge Bob and, for spring/summer 2015, a rather nostalgic catwalk show inspired entirely by Barbie. You really have to see it to believe it.
His first fragrance for the fashion house certainly reaffirms his love of toys, as the scent (aptly named Toy) is housed in none other than a teddy bear.
Paying homage to the infamous Franco Moschino bear dress from the autumn/winter 1988 collection, the designer told Vogue that as he had never seen a teddy as a perfume bottle before, it seemed ‘like all the more reason to do it.’
The playful, unisex composition layers notes of fruity mandarin, fresh bergamot and cardamom over a heart of aromatic lavender, powdery violet petals and hawthorn. The woody base reveals a blend of acacia, moss, sandalwood and vanilla.
FYI, to spray the scent, you have to take the teddy’s head off.
Moschino Toy, £80 for 50ml eau de toilette
Try it at: Harrods
Written by Alice Jones