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Spin-cycle scents: which perfumes evoke one of life's simplest pleasures…?

What do you think is top of the list of those “simple pleasures” that make people happy? Well, according to a survey BUPA carried out in 2015, a whopping 62% of the British public agreed that slipping into freshly cleaned sheets was their greatest instant mood-booster.
For the just-published Fashion & Fragrance edition of our magazine, The Scented Letter, we travelled to a network of laboratories in the heart of Holland to investigate the secretive world of scented laundry products, tracing the links between fabric conditioners and fine fragrance. Did you know that some of the world’s best perfumers have made detergents, scented your shampoo and kept you shower-fresh in deodorants as well as working on your favourite designer perfume..?
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There’s no doubt about it, the smell of clean fabric is a sensorial joy – from hanging washing in a sunny garden to burying your nose in the sweater of a loved one – the slightly soapy, steamily clean, aldehedic-sparkle of a laundry scent is pretty much guaranteed to soothe the soul. The perfume world has ‘cottoned on’ and now you can spritz that sunshine-y happiness the whole day long. The Library of Fragrance always have their fingers on the pulse of creating wearable, layerable true-to-life scents evoking some of our all-time favourite smells, so of course they have a duo of sumptuously fresh fabric-scented Colognes that somehow manage to bottle not only the exact smell of clean laundry, but the ‘texture’ of the fabric itself. Genius!
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‘This is simply the cleanest, most comfortable scent imaginable. Our Fresh Laundry fragrance captures that moment when just-washed bed sheets are pulled straight from the tumble dryer and you just can’t resist hugging them right up to your nose, and breathing in their warm aroma. As with those moments, this scent is like a reassuring hug that reminds you of home…’

The Library of Fragrance Fresh Laundy £15 for 30ml Cologne
Buy it at Boots
clean-sheets
The Library of Fragrance Clean Sheets £15 for 30ml Cologne
Buy it at Boots
Written by Suzy Nightingale

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