Meet FR.eD – your ‘fragrance editor’

Fred(rgb)Looking for a new perfume? Searching for a fragrance to give as a gift? Meet FR.eD  that’s short for ‘Fragrance Editor’, and he’s your ‘virtual fragrance advisor’.

FReD is actually a clever on-line tool, which can help you to find new fragrances that you’re likely to love, based on your scent preferences.

FR.eD can also suggest replacements for ‘lost’ and discontinued scents. And FR.eD can also help you to find gifts for friends and relations – so long as you know a perfume that person already loves and wears…

Simply input a fragrance into the form below and FR.eD will make six suggestions for new fragrances to try, across a range of price-points, from high street to luxury.


We always recommend trying fragrances on the skin before buying and allowing them to develop before making up your mind – do read our fragrance shopping advice.

PS FR.eD knows about thousands of fragrances – but if the scent you wear isn’t on our list for whatever reason, please e-mail us and we’ll make a personal recommendation – and then add your fragrance to the database.