There’s a plethroa of perfume-themed events taking place around the usual National Fragrance Day of March 21 – our #smellfie social media takeover is always a highlight, of course, with all of you joining in by showing us your favourite fragrances, or whatever you happened to choose that day. Put simply, a #smellfie is a ‘selfie’ with scent, and you can find out more about how to join in on the 21st, here).
Now the celebrations have spilled out to fill this as an entire National Fragrance Week, and we couldn’t be more happy to share the events happening with you! These aren’t organised by us, but at The Perfume Society we believe in trying to tell you about everything fragrance-related you might be interested to take part in.
The Fragrance Foundation have very kindly gone all-out and put together a Calendar of Events, and these are just some of our highlights…
All week: Diptyque Guide to Scent Pairing
For the entirety of National Fragrance Week diptyque is delighted to re-introduce the art of scent pairing for the home, a practise used by the founders of the house. Available from 18th – 24th of March at any Diptyque boutique.
Tuesday 19th March: Penhaligon’s Ingredients Master Class
An evening of Fragrance Notes focusing from the Penhaligon’s team at the Regent Street Store.
Thursday 21 March: Molton Brown Evening with Jérôme Di Marino
Join Molton Brown in conversation as rising star, perfumer Jérôme Di Marino and Georgina Potts, Global Brand Manager uncover the beguiling opulence of the ethereal fragrance and the inspirations behind the new creation.
Thursday 21 March: Fragrance Through The Decades
Celebrate National Fragrance Week by joining The Fragrance Foundation and Perfumer Roja Dove for an evening of sensory discovery. Roja Dove will take you on a journey of fragrance through the decades, revealing the icons and forgotten treasures that ultimately shaped the world of perfumery – from the 19th century to the present day.
Sunday March 24: Meet The Robertet Perfumers with Harvey Nichols
‘As part of our Sunday School series, we invite you to meet perfumers Jean-Charles Mignon and Florian Gallo from one of the world’s most prestigious houses of fragrance creation, Robertet. Mignon and Gallo will open the event with a dynamic and interactive introduction to fragrance, then showcase some key ingredients and talk about the process of extraction and perfume creation. Guests will learn about Mignon and Gallo’s favourite raw materials, and the duo will share industry hints and tips, and hold a Q&A session.’
We hope you’ll be getting involved and meeting fellow fragrance lovers – or simply sharing your appreciation of scent with your friends and family. Do let us know what you enjoyed discovering, and of course – don’t forget to share your #smellfie with us on Thursday 21 March, as you could be in with the chance to win some incredible prizes, including a fragrance bundle worth £300!
Written by Suzy Nightingale