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Fragrance launches you must try!

Welcome to a new week and our list of new fragrances we are trying out in The Perfume Society HQ! We will be spritzing all the way to the weekend with these incredible new scents. Get yourself to a counter now to try them yourselves!


BRITNEY SPEARS
PREROGATIVE
Hot on the rainbow heels of her Pride edition comes a deliberately genderless creation ‘created for the man or woman who defies inhibitions and social limitations’, to fuel the confidence ‘to be whoever you want to be.’ This woody Oriental explodes onto the stage with goji, apricot nectar and pink pepper, blending red calla lily, latex petals (well, that’s new!) and espresso foam, closing the show with sandalwood, amberwood and saffron cream. Bravo, Britney!
From £23 for 30ml eau de parfum
At boots.com

FLORAIKU
IN THE RAIN
Adding to Floraïku’s existing and exotic Forbidden Incense collection, In the Rain is inspired by the ancient tradition of Kodo Ceremony: a serene incense ceremony practised for thousands of years that radiates utter tranquillity. In the Rain comprises citrus, woody and musky aromas; bergamot lifts, while cedar oil provides depth in the heart, and a base of entwined woody and musky notes delivers soft comfort. A thoughtful, calming scent to be utterly still with. £250 for 50ml eau de parfum and 10ml purse spray
At harrods.com


MARC JACOBS
DAISY LOVE
The Marc Jacobs Daisy love story continues – aptly enough with Alberto Morillas’s Daisy Love, described as a ‘radiant gourmand’, with its multi-faceted sweetness. The love affair starts with a pop of crystallised cloudberries, developing a light-filled, creamy floralcy via petals from a ‘daisy tree’, sealed with the kiss of cashmere musks and driftwood. Daisy collectors, clear a corner of your shelf for this striking new design featuring a single over-sized daisy on the cap. From £42 for 30ml eau de toilette
At johnlewis.com

MICHAEL KORS
WANDERLUST EAU FRESH
Setting out to satisfy our inner nomads is this airy, outdoorsy eau de toilette – just crying out to be worn to a riverside picnic, a summer party, your best friend’s wedding in an Italian castello… In a bottle of reminiscent of the prettiest seaglass, explore Italian bergamot, pink grapefruit, Granny Smith apples, muguet, white peony and jasmine sambac, enfolded in sheer musks and sandalwood – definitely your perfume passport to summer.
From £44 for 30ml eau de toilette
At John Lewis

JASPER CONRAN
ICE
The perfect cooling counterpart to Conran’s just-lauched Rose fragrance (looking suitably ‘iced’ in its flacon), this taps into the trend for more florally-focused fragrances for men (see p.XX) with its subtle heart of rose and jasmine petals drifting in on a tide of cassis and gin-and-tonic-fresh juniper. As it mellows on skin, we’re getting an almost Chypre-like dry-down, with its notes of oakmoss and patchouli, rounded and softened by amber and musk.
£35 for 100ml eau de toilette
At debenhams.com

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