Fragrance Family Friday: FLORAL

As part of our on-going Fragrance Family Friday series, today we’re taking a sniff at Floral.

Floral is the most universally popular of all families (with lots of ‘relations’ within the family). Of all the families, it’s probably the one you’ll most easily recognise at first sniff, from its bouquet of cut flowers – conjuring up June weddings, garden parties, spring blossoms…

Floral fragrances tend to be garlanded with notes like jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, mimosa and so on.

Interestingly, two of the most famous (and most-loved) floral notes – jasmine and rose – have traditionally been found at the heart of almost every fragrance creation: they’re the perfume world’s foundation stones. In true florals, those notes are played up – but shimmering beneath the surface of other families, rose and jasmine are often there, too, holding the creation together, even when you can’t spot them.

It’s fascinating to note that many’unisex’, gneder fluid or ‘gender free’ fragrances – even those deliberately targeted at men, are now using more floral notes in their compositions. And really, it’s only Western fragrance tastes that have so severely divided the genders in fragrance for the last few decades. Around the world, many men happily drench themselves in luscious florals – rose being a particular favourite in the Middle East, and jasmine and orange blossom hugely popular in the warmer areas of Europe.

Florals aren’t just the sum of their parts – they can be warmed with a touch of spice or given the juiciness of fruits – and there are quite a few ‘sub-families’ in the floral family. (And the ‘Floriental’ family is a close cousin, too.) If you like a fragrance in any of these families, you can get great pleasure exploring its relations…

For a throughly modern – definitely no fuddy-duddy – take on floral notes, you must check out the British niche house of Tom Daxon.

A rising star British fragrance name,– championing grown up scents inspired by the ingredients themselves – Tom Daxon grew up around fragrance; his mother – creative director for a leading fragrance and cosmetics name for over 30 years – ‘would often give me new shower gels to try, fragrances to sniff.’ So it was no surprise that by his mid-twenties, this perfume prodigy had already launched his own signature fragrance collection – which we invite you to explore.

Each shareable fragrance is meticulously created with perfumer Jacques Chabert (who, during his career, has spent time working on scents for Chanel and Guerlain).

When Tom Daxon set out to create his own fragrance house – at the age of just 27, in 2013 – he was primarily inspired by the ingredients themselves. Elsewhere in the perfume world, cost doesn’t always allow for the use of the most precious materials. But as Tom proudly asserts, ‘At Tom Daxon we simply want to make best fragrances possible. Cost and time are never considered.’

The five incredible scents featured in the Discovery Collection One are:

Iridium – the fragrance equivalent of charcoal-coloured cashmere. All the powdery sophistication from the precious iris concrète, but with a strong silvery spine

Salvia Sclarea – takes the clary sage plant as its inspiration, from its soft green scent right down to its velvety leaves

Magnolia Heights – magnolia flower oil’s delicate, green, fruity facets are enhanced by gardenia and jasmine sambac, while ylang ylang and cedarwood recreate its cream-like petals.

Cologne Absolute – the essence of Cologne is that it should be universal – a trusted staple for anyone who simply wishes to smell good.

Crushing Bloom – a rose fragrance with darkness and weight. Green, spicy top notes partner a floral heart of rose, jasmine sambac and iris. Its base will cocoon skin with the finest musks.

This Discovery Collection features five x 4.5ml sprays (see below for details), allowing you to discover, explore and enjoy the exciting Tom Daxon range  – and to smell just how modern Florals can be – at your own pace.

Tom Daxon Collection One Discovery Set £45 for 5 x 4.5ml eau de parfum

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