Forget ‘the great unwashed’ this festival season…we like clean!

Don’t we all love the smell of newly washed linen…the invigorating inhales of your favourite laundry straight from drying on the line?  Or the most revitalizing night’s sleep in just washed sheets. It’s the perfect mix of the comfort of home and the great outdoors.

These are a different take on the ‘fresh’ category of fragrances, but they aren’t new. If you’ve ever smelt Quelques Fleurs – undoubtedly one of the all time icons in the fragrance world, created by Robert Bienaimé in 1912 – laundry powder is likely to be the first thing that comes to mind. It’s no wonder that modern fragrance houses are following suit and rebranding one of the most personal and uplifting smells around.

So if your stuck in a muddy field and missing your home comforts, these lot might be the perfect solution to make you feel right at home. And for those of you who just love home comforts and cant get enough of that clean feeling, these should be right up your street…

 CLEAN Fresh Laundry,  £33 for 30ml eau de parfum

Try it at:

New to the UK, this brand brings a collection of interesting fragrances to get your nostrils tingling. With scent names like ‘Warm Cotton’ and  ‘Shower Fresh’, you’re sure to find one to make you feel…excuse the pun…squeaky clean.  Fresh Laundry contains top notes of freshly cut grass, lime and orange; middle notes of rose otto and night blooming jasmine, and blends woods, musk and heliotrope in the base.


 Maison Martin Margiela Lazy Sunday Morning, £65 for 100ml eau de toilette

Try it at: Selfridges 

One of the most recent three in the Replica line by Maison Martin Margeila, designed to transport you to a particular time and place and ‘evoke images, impressions and positive emotions’.  With top notes of pear, ambrette seeds and ‘clean notes’, heart notes of orange flower, rose petals and iris petals and base notes of white musk, white woods and Indonesian Patchouli, it’s sensual as well as fresh.

Estèe Lauder White Linen, £36 for 30ml eau de parfum

Try it at: Debenhams

Reminiscent of crisp, cool, bed sheets, this is a floral fresh for all year round. It exudes elegance with muguet, jasmine and Bulgarian rose in the top; middle notes of powdery orris and violet and base notes of mosses, amber and vetiver. Estèe Lauder describes White Linen as a ‘modern classic’.
1401189481_ESTEE LAUDER- White Linen
Written by Alice Crocker

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