Edie Campbell for Yves Saint Laurent

It seems Yves Saint Laurent Beauté is starting to show us its dark, mysterious side.

Not only is Black Opium set to be launching in September (a rock ‘n’ roll interpretation of the classic), but the French fashion house has also announced British model Edie Campbell as its latest ambassadress – cementing herself as Hedi Slimane’s new muse.

‘Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman: elegant, cultivated, spirited – she is a model with attitude,’ explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté.

Created by master noses Nathalie Lorson and Marie Salamagne, in collaboration with Olivier Cresp and Honorine Blanc, the latest addition to the Opium collection contains notes of coffee, alongside pink pepper, vanilla, cedar, orange blossom and jasmine.

Written by Alice Jones

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