Dolce & Gabanna float on a cloud of Velvet Mimosa Bloom…

Inspired by the Sicilian memories of Domenico Dolce, mimosa is one of those gloriously feminine notes that manages to be both skin-nuzzly soft and fluffy (think of those huge pom-poms of fragrant yellow blooms) while also retaining a gracious simplicity and freshness that makes you want to run up a mountain while singing. Well, that’s the effect it had on us, anyway.

Velvet Mimosa Bloom is the latest addition to the Dolce & Gabanna fragrant portfolio, celebrating the sheer beauty of the ingredient (every bloom is individually picked by hand) while ramping up the femininity with narcissus absolute and violet leaves; enhancing the freshness with precious citrus oils of mandarin, bergamot and neroli oil.

Velvet Collection, Mimosa Bloom PR BoxDolce & Gabanna say: ‘It’s from the private memories of Domenico Dolce and Stefano Gabbana that the Dolce&Gabbana Velvet collection of exquisite Velvet perfumes was inspired. Velvet as an emblem for the history, fashion and personal recollections it brings together. It’s unique in its feel and appearance, and is sensual, evocative and hand-crafted. Just like the Dolce&Gabbana Velvet Collection perfumes.

Each of the eight Velvet and two Velvet Oud perfumes are the fruit of a dedicated research into the ancient essences of Italian tradition, reinterpreted using contemporary perfume-making techniques and it brings the wearer on to an unprecedented olfactory journey to discover the origins and the history of Dolce&Gabbana. Just like a couture dress…’

Being renowned for their ultra feminine fashions, you might expect that Dolce & Gabanna would pay special attention to their packaging, but the box for Velvet Mimosa Bloom is above and beyond gorgeous – one of the contenders for packaging of the year, surely? And of course, the accompanying video is breathtaking, too – sit back and indulge your senses by watching it, above…


Dolce & Gabanna Velvet Mimosa Bloom, £155 for 50ml eau de parfum
Exclusive to Harrods

Written by Suzy Nightingale

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