A whirlwind of a woman, Rihanna is an iconic pop star who has cannily gone on to steadily build her business portfolio, taking the entertainment, fashion and beauty industries by storm.

Far more than an accomplished performer, she has sold a jaw-dropping 230 million records worldwide (and counting), claiming her crown as the top-selling digital recording artist of all time. Releasing eight albums in 11 years, with more than a dozen number-one singles, eight Grammy Awards and billions views of her videos on YouTube, she is clearly a force to be reckoned with.

Rihanna has branched out into the world of fashion and beauty, too – launching two capsule collections with Armani, as well as four River Island collections – and serves as official spokesperson for MAC & Viva Glam. Starring as the face of Dior’s ‘Secret Garden’ campaign, she also somehow finds the time to be PUMA‘s global ambassador for Women’s Training – bringing her styling sensibilities and innovation to the sportswear brand’s collections.

It’s obviously all-systems-go in the Rihanna empire, as the ever-expanding beauty side of her business empire now embraces some highly successful fragrance launches – and looks certain to see further additions to her scented wardrobe in the future.

RIHANNA_REB'L FLEURBeginning the scent trail with Reb’l Fleur (2011), the striking bottle was based on the provocative shape of a high heel (upside down) with the perfume itself is a fruity Chypre-esque concoction of tuberose, violet and hibiscus with a splash of coconut water – the notes designed to evoke the impression of warm skin.

The second scented offering was Rebelle (2012) – red fruits this time, balanced by gourmand notes of fresh ginger and cocoa absolute, with a base featuring coffee, patchouli and amber. 2013 saw the release of Nude, the third fragrance inspired by different aspects of Rihanna’s personality, which took a softer turn – concentrating on vanilla and creamy woods to create the sensation of bare skin, with guava, jasmine, orange blossom and pear smoothed by the sandalwood base.

2013 was a busy year for the Rihanna noses, with the Rogue flacon featuring subtle inverted spikes of glass embedded inside the bottle and a suede-like cap. Rihanna explained to Women’s Wear Daily that ‘People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today.’ The fragrance balanced lemon blossom, cyclamen, jasmine, rose, plum and suede over a base of musk, woods, patchouli, vanilla and amber. An altogether more grown-up approach, it seems, to match the changing image of the woman herself.

With 2015’s RiRi – the singer’s nickname – it was all-change once again, with a more overtly feminine vibe in the hot pink juice of the scent followed through to the extravagant satin gloves worn by Rihanna in the advertising campaign. The top notes of mandarin, cassis and passion fruit are jazzed up with rum, a heart of pink freesia, jasmine, orange blossom and honeysuckle drying to a musky base.

RiRi Crush deliberately sets out to be sexy, its sensual woody notes paired with red fruits and pink musks – and Kiss, meanwhile, is a white floral combining orange blossom, gardenia and peony with what is described as a ‘kiss’ of plum, enveloped by seductive woods. All three are decanted into versions of a distinctive and satisfyingly hefty bottle which was designed by Rihanna herself.

And all of them are zingy little numbers to pep up your day (or night) – capturing the energy of the woman herself…

rihannanow.com

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