007 fragrances hit the ground running from the moment they launched, in 2012, to mark 50 years of James Bond – and to celebrate the 23rd Bond movie, ‘Skyfall’.
It was only a matter of time before a capsule collection of official Bond scents for men and for women would be created to epitomise the glamour of the Bond universe. And in the short time since their launch, they succesfully scooped industry awards in recognition of their style and finesse. The original 007 for Men, for instance, earned Silver in the Pure Beauty Awards, while 007 for Women won Gold in the 2015 Awards.
From the so-clever logo – whose ‘7’ is a handgun (look closely!) – to the fragrances themselves, the collection couldn’t fit more seamlessly with the Bond image. It’s elegant, more than a little mysterious – and (as those awards attest) highly desirable.
The debut 007 Signature Fragrance for Men was launched to mark the 50th anniversary of 007 – and was described by GQ Magazine as ‘the most dangerously sophisticated fragrance in the world’. As you might expect, this namesake brings together a hand-picked selection of traditional, authentic and oh-so-British ingredients.
It’s an aromatic fougère: a fragrance family which is currently enjoying a long-overdue revival, with its backbone of rich, elegant lavender traditionally underpinned by moss and coumarin. The scene is set with notes of crisp apples, cardamom, full-bodied sandalwood, that lavender and coumarin, Haitian vetiver and moss. Moss notes feature in the dry-down, too, alongside ferns (fougère is French for ‘fern’). The result? A fragrance that’s undeniably masculine – and as timeless as Bond himself.
The signature bottle, too, got fragrance-lovers excited. It’s almost black, created of embossed glass, and topped with a silver ring-shaped twist cap: a nod to Bond’s indispensible, state-of-the-art gadgetry. The bottle has since made a reappearance with Ocean Royale – this time, the glass as blue as Daniel Craig’s eyes, showcasing a revitalising scent ‘with a confidently adventurous twist’. Most recently, we’ve enjoyed SEVEN, enriched with leather, dark mahogany, cedarwood and sandalwood – surely crying out for a titanium briefcase and the finest tailored tuxedo, to accompany it.
And then, for something completely different – 007 for Women, its essence contained in faceted flacon – see left – which is the dark and curvaceous counterpart of the masculine bottle and designed to reflect the many ‘faces’ of a woman.
As 007 fragrances put it, ‘The Bond Woman’s personality enchants everyone she meets. Eloquent, courageous and uncommonly beautiful, her captivating charm is desirable and dangerous in equal measure. A timeless figure constantly reimagined for the contemporary world, the Bond Woman’s seductive power is so strong that no man – not even James Bond – can resist her.’
So the 007 for Women fragrance embodies the dangerously seductive nature of the Bond Woman. ‘Conveying the mysterious allure of these enigmatic women, the scent is a modern interpretation of the mysterious Oriental fragrances worn by women throughout the last century…’
What’s the secret of its allure? A blend of flowers, warmed by spices, its embrace opens with notes of bergamot, black pepper and rose milk. At its heart pulse floral notes of gardenia and jasmine, freshened by blackberry zest, tantalisingly warmed by a sensual trail of black vanilla, white musk and cedar accords. With a rich, tenacious character, its darkly feminine ingredients ignite a paradox of danger and sensuality.
Licensed to thrill? Absolutely. And we think you’ll be both shaken and stirred. (In the best possible way…)
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