Proving that small can, indeed, be beautiful, Diptyque have carefully refreshed their Marylebone boutique, working with interior designers to transform the space and the shopping experience for vistors. Using light-reflecting metallic tiles, intricate (almost psychedelic!) wallpaper, and a range of textures in conjunction with mood lighting – creating an overall harmony that feels fascinating but not at all overwhelming.
No mean feat to pull off in such a defined space, it could easily have felt confusing and had the interior dominate the products themselves – no such problem here, as you are immediately drawn to invitingly lit displays, showcasing products you may easily have missed amidst the stark strip-lighting and shelves-on-shelves of some retail environments. Quirky and unsual but in a highly refined way, it really reflects the Diptyque character.
We were incredibly impressed by the careful and balanced use of texture, colour and pattern to lead the eye and invite you ever onwards – the wooden vintage-looking crates affixed to the walls, in which the home fragrance diffusers were displayed was particularly effective – honestly quite hypnotic watching the droplets fall in these egg-timer-esque containers!
We’re all for this renaissance of refurbishment in perfumeries at the moment – more than simply a ‘Spring clean’ or change for changes sake, it seems more than ever perfume houses and boutiques are excited about creating comfortable but exciting spaces in which to experience fragrance…
68 Marylebone High Street, W1U 5JH, London.