In these grey, seemingly endless days of January, what better than to sit back and immerse ourselves in the olfactory beauty of Diptyque’s brand new limited edition collection of Do Son? Even more so now they’ve released a gorgeous short film to accompany the launch…
‘Along the shores of the sea, plunge into the childhood memories of Yves Coueslant, one of the Maison’s founders. From this small seaside pagoda, the fragrance of tuberoses brought back by his mother from the flower market electrifies the senses and transports heart and mind.’
And what a fragrance Do Son is. Even previous tuberose naysayers (like me!) have fallen for it, this tender portrait of scent memories bottled in perfume form. Inviting us to ‘plunge into the childhood memories’ of Coueslant, the animated film takes us away from gloom and doom, straight to the sea shore in Vietnam, where balmy air and intoxicating scents lap at our senses. Really, the timing of this Do Son resurgence couldn’t be better.
So, what does Do Son smell like? Here’s my review, on smelling it again at their beautifully bijou Brook Street store:
Do Son feels lusciously fresh with a rising humidity, like walking into a hot house filled with just-watered exotic blooms, early in the morning before their headiness erupts. There’s a salted breeziness to it that’s all waft-y silk kaftan walks on the beach before breakfast, bare toes on warm sand, then ankle deep in the sea and staring at the horizon, blissfully.
If you have a bottle to hand, why not spritz some on as you watch the short film and prepare to escape for a while, within this tender and emotionally resonant portrayal…?
Encompassing a full range of fragranced treats in the limited edition Do So collection – including eau de parfum, eau de toilette, so-covetable (and refillable) Solid Perfume and Body Mist versions of the scent – you can further immerse yourself in the fragrance by incorporating the softly nourishing Cleansing Hand & Body Gel or Shower Oil; individual or beautifully boxed sets of scented soaps, a luxurious hand cream (so needed for the bitter winds and driving rain of the U.K. currently), Hair Mist, and even a Do Son Perfumed Bracelet.
If you’re yearning to get away and already dreaming of holidays, you’re certainly not alone. If you’ve yet to experience the scent of Do Son for yourself, now is a great time to seek it out for olfactory escapism. Or if, like us, you’ve already fallen for it – liberally layer the Do Son scent, and hit repeat on that short film until you can feel the sunshine flooding in…
Written by Suzy Nightingale