Rather fittingly for a campaign inspired by memories, there’s a definite retro hint to Trussardi‘s latest launch, Riflesso – something we at The Perfume Society tend to call ‘sexy man smell‘ – but done so in a modern way. The bottle follows the same lines, in fact – vintage chic with contemporary cool. The leathery-ness comes through in soft waves through a misty fougére style top-half of the fragrance. Think cool herbacious breezes and tumbles in heather-strewn hills with a man wearing a leather jacket atop a cashmere sweater…
And when you’re done thinking about that (take your time – we certainly did) why not feast your eyes on the fabulous ad campaign starring model Andre Hamann, below?
We had to watch the campaign several times to check the quality, but feel assured our hard work has been worthwhile. You’re welcome.
Trussardi say: ‘With its woody and ambrée notes of bergamot, pink grapefruit and green apple, Trussardi Riflesso tells the story of a man who considers sport a lifestyle. Life is not a competition, but an expression of self-confidence, which is shown through notes of geranium, violet leaves and lavender, before making a nod to tradition with olfactive hints of Italian leather, vetiver and tonka bean.’
Scroll down for a Q&A with perfumer Véronique Nyberg to find out more about the inspiration and composition…
Want even more? We’ve been given access to the behind-the-scenes footage from the advertising film and campaign, with all images shot by photographer/director Mark Segal telling the story of the new Riflesso world, and which we’re thrilled to share with you, here…
Senior Perfumer Véronique Nyberg was chosen to compose Riflesso, and took time to answer some questions regarding her inspiration and the way the fragrant ingredients were chosen. She began by discussing
‘I was inspired by leather – an iconic symbol of Trussardi’s heritage that is part of its DNA. Leather is masculine and sexy. It can be rough or soft, and it’s very versatile. That was the starting point for my creation combined with other fine materials able to represent Trussardi’s signature style, dynamism and tradition.
It’s been fascinating, almost like being in a movie! Adrenaline, motorcycles, sports cars, a classy environment, Italian landscapes, family warmth, and the beauty of the Trussardi tradition. Everything inspired me in this sophisticated yet dynamic world, which I interpreted by using the finest materials and latest technologies, such as the innovative Jungle Essence that was part of the uniqueness of my creation.’
How do you describe the head notes?
‘A burst of freshness and pure energy, thanks to the sparkling notes of Italian citrus fruits and crisp undertones of green apple.’
And the heart?
‘It is a modern interpretation of style, where elegant traditional masculine elements such as geranium, violet leaves and lavender are reinterpreted from a different approach to the Jungle Essence technique that provides a subtler version of the lavender flower.’
On the dry down…
‘It is the quintessence of Trussardi’s trademark elements: precious woods like vetiver for refinement, soft leather for its unmistakable quality and tradition, and a hint of tonka bean for sensuality.’
Why was tonka bean used in the base?
‘It’s sensual, warm, and smooth with an addictive touch that blends perfectly with the vibrancy of woods and the texture of leather. I couldn’t ask for anything better to complete the fragrance and make it a stylish tool for seduction.’
How do you define Riflesso?
‘The Italian lifestyle: an ability to enjoy life with class and enthusiasm…’
Trussardi Riflesso from £47 for 30ml eau de toilette
Exclusively at Debenhams
Written by Suzy Nightingale