‘Take a chance on me / that’s all I ask of you honey’ sang ABBA, and many millions of perfume lovers have fallen for the charms of Chanel’s Chance since it was first launched in 2003. Created by Jaques Polge, this ‘unexpected floral’ is distinctive from the iconic, chunky bottles of previous fragrances, the round bottle representing a wheel of fortune, for ‘…to be lucky, you have to take a Chance.’
But did you know there are four differing versions to choose your own Chance?
Chanel have now revealed the new Chance campaign for 2018: a series of four delightfully playful mini-films, offering an invitation to ‘take your chance’, each film starring a vibrantly contemporary woman – highlighting the four differing facets of the fragrance, depending which version you plump for.
‘4 fragrances, 4 colours, 4 states of mind represented by 4 women’ say Chanel. So now, the only question remains: which Chance will you take…?
WITH ANGELA YUEN TAKE YOUR CHANCE
‘With CHANCE EAU TENDRE, a floral-fruity fragrance that blends the grapefruit-quince accord with the softness of jasmine and the smoothness of white musk notes, Angela Yuen is the epitome of delicateness. Originally from Hong Kong, the talented 23-year-old actress currently stars in the film The White Girl, directed by Jenny Suen.’
Watch the interview here
Chance Eau Tendre from £62 for 50ml eau de toilette
WITH SELAH MARLEY LIVE YOUR CHANCE
‘With CHANCE, this floral fragrance that blends pink pepper, jasmine and ambery patchouli, Selah Marley shines with optimism. Daughter of singer Lauryn Hill, the 19-year-old American model is a frequent figure at CHANEL events and walked the runway for the Paris-Cosmopolite Collection.’
Watch the interview here
Chanel Chance from £62 for 50ml eau de toilette
WITH BELEN CHAVANNE FOLLOW YOUR CHANCE
‘With CHANCE EAU FRAÎCHE, this floral-sparkling fragrance that melds notes of citron, jasmine and teak wood, Belen Chavanne is bursting with freshness. The 28-year-old model and actress from Argentina is regularly seen at CHANEL events and is a loyal fan of the House.’
Watch the interview here
Chance Eau Fraîche from £62 for 50ml eau de toilette
WITH LILY NEWMARK INVENT YOUR CHANCE
‘With CHANCE EAU VIVE, this floral-zesty fragrance stirred by the vivifying notes of grapefruit and blood orange, Lily Newmark’s vitality is contagious. The 22-year-old Anglo-American film and television actress currently stars in the film Pin Cushion, which competed at the Cannes Film Festival and was directed by Deborah Haywood. She can also be seen in the 2018 film Born a King directed by Agustí Villaronga.’
Watch the interview here
Chance Eau Vive from £62 for 50ml eau de toilette
Buy them all at chanel.com
Shot in the stunning Italian city of Venice, the films were directed by award-winning Canadian director Eva Michon, and there’s even a dedicated CHANCE CHANEL channel (try saying that quickly ten times!) set up on Instagram @chancechanel , where you can join in the celebrations by following #TAKEYOURCHANCE and #CHANCECHANEL
Want to know more about the fascinating history of Chanel’s perfumes (and how they changed the face of fragrance?) Read our page dedicated to Chanel’s perfumes…
Written by Suzy Nightingale
